- Starting as a podcast guest is a low-cost, effective way to gain experience and exposure before starting your own show
- It's important to listen to potential shows to understand their content and audience so you can tailor your pitch
- Building your personal brand assets like a website, photos, and social profiles lays the groundwork for amplifying your message through podcasts
- Podcasting should support an overall branding strategy, not be the sole focus
- Tools like Matchmaker, Pod Match and Listen Notes can help find shows to approach as a potential guest
- Developing personal branding takes an integrated approach across multiple channels like podcasts, blogs, websites and more.
Next steps for an entrepreneur who wants to use podcasting for branding;
- Create or refine their personal branding assets like a professional headshot, one-page profile, and social media profiles
- Research podcasts in their industry or topic area using tools like Listen Notes to identify shows to target
- Listen to some of the top shows they've identified to understand their content and audience
- Develop a customized pitch they can use to approach shows as a potential guest
- Sign up for free profiles on Matchmaker and Pod Match to start connecting with shows
- Reach out to a few shows per week with a tailored pitch message based on what was already featured.