Heesang Yoo (http://www.linkedin.com/in/heesangyoo) , Founder of Prism Communications (https://www.prismcommunications.com/) , explains how the Korean media have a psyche defined by the period of Japanese occupation, the need for Korea customized pitches and the Korea specific social media channels including KakaoTalk (https://www.kakaocorp.com/service/KakaoTalk?lang=en) and the google competitor Naver (http://www.naver.com) .
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