Making a noise in public without measurement is going to lead to wasted money, time and creates a reputation risk. After all we don't start manufacturing something and never check on quality or output at any stage in the process, so why would that work for what your company says about itself; and increasingly what other say about you. Jack Richards (https://www.linkedin.com/in/jrmarketeer/) of Carma (http://www.CARMA.com) shares how having people to help is important to complement all the technology available, and that a measurement service is surprisingly affordable.
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