Serial entrepreneur Pat Dillon built and sold many niche companies. His experiences showed relying on one vertical courts trouble. Industry fluctuations or shutdowns can destroy overly focused agencies.
Now taking a contrarian view, Pat spreads his digital firm Wise across numerous pillars. With budget goals set for each, no one sector sinking means his ship stays afloat.
This articles Forbes contributor still focuses on tailored strategies per client, just across wider waters. He grows by better servicing more industries, not forcing ill-fitting solutions.
The idea? Market dynamics constantly shift. So build adaptable breadth, not narrow depth. Look beyond referrals to own your online presence. Pat ranks sites using custom tech, then consults fully to set clients apart.
For sustainable growth in uncertain times, tune into this episode exploring why niches make risky ditches.