The truth is that most businesses are too small be of interest to mainstream media, and this is the message shared by Caryn Marooney, co-founder and CEO of The Outcast Agency then VP of Global Comms at FB in a Techcrunch interview. But there is good news anyway for small business owners - it's called "owned media."
In America as an example, 92.47% of all companies are 24 people, 99.63% of all companies are 249 people. In other words most companies are so small that they aren't of interest to the media.
On this podcast I talk about the mindset change which business owners can take and to see not volume but value from communications, and how to break down the stages of the customer journey with our brand.
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