It's about to get cheaper and easier to hire a freelance PR person just about anywhere in the world and this is great news for business owners.
Francis Ingham (https://www.prca.org.uk/membership/individual/profile/2388) , Director General of the PRCA, many of the 10% of the furloughed agency staff won't get back to work which in the UK could be as many as 5,000 (PR Moment Podcast (https://podcasts.apple.com/gb/podcast/prmoment-podcast/id1334739765#episodeGuid=Buzzsprout-4488539) )
This means an opportunity for business owners to pick up trained, connected freelance talent or to hire them inhouse.
For those that don't want that commitment, there are a number of sites where freelancers can be found which specialise in PR e.g. The Work Crowd (https://theworkcrowd.com/blog/) which claims some 2,246 PR professionals on the register. In Asia Sortlist (https://www.sortlist.com/public-relations/indonesia-id) has a dedicated directory for pr agencies and freelancers for example at a country level. At the other end of the scale is the Peopleperhou (https://www.peopleperhour.com) r website which boasts 2.9m freelancers if you like to be spoilt for choice!
Personally I have signed up the UK Digital Marketing apprenticeship (https://www.qa.com) which funded by the UK Government which will allow me to mentor a young person in the industry and to build out the SPEAK|pr (http://www.eastwestpr.com/speakpr) PR for Business program.
Finally, I discuss signing up for the Outsource School (http://www.outsourceschool.com) program as it has a 12-month program including templates for delegation of work. I've just engaged a UK trained Philippino entrepreneur who has started a virtual assistant business to help us to manage our content distribution processes.
PR in Covid times means then potentially a once in a lifetime opportunity to build the brand of your business with expert help and remarkably flexible cost.
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Jim James (http://www.linkedin.com/in/jamesjim) is the Founder and Managing Director of the EASTWEST Public Relations Group (http://www.eastwestpr.com) . He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman (https://www.britishchamber.cn) of the British Chamber of Commerce in China, he also he introduced Morgan (https://www.morgan-motor.com) sports cars to China, WAKE (http://www.wakedrinks.com) Drinks, founded the British Business Awards (https://www.britishbusinessawards.cn) , The British Motorsport Festival, EO Beijing (https://www.eonetwork.org) , and was the interim CEO of Lotus cars in China. He kept a diary here. (http://www.jimjames.cn)
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