Your auto signature is free and if you are sending 125 emails per day (the ave) for 181 days per year (ave # worked days) you are sending 22,625 emails. It's a great opportunity and I'll share some simple ways to take advantage of this free PR.
According to WiseStamp (https://www.wisestamp.com) we can increase the number of replies to our emails by 32%, 15% increase in leads and gain 22% more clients all by using memorable auto signatures.
Personally, I find it frustrating when I receive emails and there aren't complete details as I can't follow up. Imagine if you were a journalist or a customer - you just wouldn't bother to chase down the details.
I mention here how to create fully functioning signatures as they are an extension of your public relations activities. I include a mention to these sites: YesWare (https://www.yesware.com/blog/email-signature/) , newoldstamp (https://newoldstamp.com) , and HTMLSIG (https://www.htmlsig.com)
I will also talk to the kind of end notes you may or may not want to include.
• Legal and Confidentiality footers
• GDPR Compliant Footers
• Security or Virus Disclaimer
• Green Email Footers
• Social Media Buttons
• Unsubscribe Links
• Marketing Email Footers
Finally, I mention the need to ensure that your email is both SSL and TLS encryption.
Check yours here. (https://www.checktls.com)
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Jim James (http://www.linkedin.com/in/jamesjim) is the Founder and Managing Director of the EASTWEST Public Relations Group (http://www.eastwestpr.com) . He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman (https://www.britishchamber.cn) of the British Chamber of Commerce in China, he also he introduced Morgan (https://www.morgan-motor.com) sports cars to China, WAKE (http://www.wakedrinks.com) Drinks, founded the British Business Awards (https://www.britishbusinessawards.cn) , The British Motorsport Festival, EO Beijing (https://www.eonetwork.org) , and was the interim CEO of Lotus cars (https://www.lotuscars.com) in China.
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