#Podcasts
Over the past two and a half years, Justin Campbell has lived through 120 podcast episodes and released over 100 of them into the wild digital landscape. Each one a small experiment. Each one teaching him something he didn't know he needed to learn. Read his contributed article.
Justin Campbell
#Branding
This is a question which I am asked a lot, and in my podcast interviews I've seen how entrepreneurs are building personal branded websites to complement their corporate brand. I call this a "dual brand strategy" in which there are separate but equal internet and social media plans. I'm including an example of a recent client project and how we approached this.
Jim James
# Pricing
Pricing isn’t about spreadsheets—it’s about psychology, value, and positioning. Hermann Simon, founder of global consultancy Simon-Kucher & Partners, opened my eyes to the world of pricing strategy with lessons drawn from decades advising firms from industrial giants to family-run shops
Jim James
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Jim A. James
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