Why Big Brands Can't Get Enough of This Ad Targeting Startup
What makes an ad campaign successful? Creative content and broad distribution are important, but expert targeting may matter most. Reaching...
Dan Levin is the President, COO, and co-founder of ViralGains. He was inspired to start ViralGains after recognizing the storytelling power of video as a medium in building authentic, meaningful connections between brands and the people they seek to serve. Prior to ViralGains, Dan was VP of Operations & Strategy at Viral Media Solutions, a full-service marketing agency whose primary focus was servicing & consulting SMB’s and Fortune 500 brands on social media & digital strategy.
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How to create targeted customer ads using zero-party data, with Dan Levin.
Dan Levin , founder and COO of Viral Gains discusses how the company helps advertisers target specific audiences. He explains their focus on gathering insights and building audiences, and how they use zero party data gathered through surveys to ensure customer consent and maintain consumer confiden...
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