For this B2B tech PR expert, building a story is key to getting noticed
For this B2B tech PR expert, building a story is key to getting noticed By Jim James, Founder EASTWEST PR and Host of The UnNoticed Entre...
Mike is a self-confessed geek who loves talking about technology. He began his career as an engineer, but now has around 30 years of experience in marketing, having managed European marketing at a global semiconductor company before acquiring Napier – a B2B technology PR & marketing agency – in 2001.
Mike believes his engineering roots and love of data is the ideal complement to his enthusiasm for technology and marketing, and it's this unique blend that helps Napier deliver outstanding results for their clients.
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How to overcome the biggest challenge in B2B tech PR, building a story, to #getnoticed.
In this episode, Mike explains why creating a story is the biggest challenge for businesses when it comes to PR and shares how to overcome this. He also shares the most important steps in their 4-step process to build a good campaign, and some tips for entrepreneurs on how to build a great story to ...
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