Imagen Insights’ Cat Agostinho and Jay Richards on building a community of 27,000 Gen Zers and getting noticed

Imagen Insights’ Cat Agostinho and Jay Richards on building a community of 27,000 Gen Zers and getting noticed

By Jim James, Founder EASTWEST PR and Host of The UnNoticed Entrepreneur.

 

Cat Agostinho and Jay Richards built an amazing London-based qualitative research business targeting Gen Z. And they’ve got over 27,000 Gen Zers across 111 countries, helping big companies understand what Gen Z people are thinking about.

In the new episode of The UnNoticed Entrepreneur, the Co-Founders of Imagen Insights talked about what they do and how they built their business.




Image from LinkedIn



Image from LinkedIn

A Community of Gen Z People

In a nutshell, their mission is to help Gen Z shape their future. Realistically, the best way for them to do that is with brands — because brands are shaping countries and cultures.

Imagen Insights enable brands to crowdsource qualitative and quantitative insight from their community of 27,000 Gen Zers in 111 countries within 72 hours. Their community is rather diverse: 60% are female, 14% are Black, 15% are Asian, and 20% are members of the LGBTQ+ community.

From a quantitative perspective, this is nothing new. But from a qualitative perspective, if you want to do good qualitative research, you must do focus groups, which are both time-consuming and expensive. They at Imagen Insights have designed a platform where you can get that same depth of insight but at the scale of quantitative research.

 

The Value of Shared Values

Their business turned three in November and is now already profitable.

To be able to scale quickly, it was ultimately about having shared values when it came to what they wanted to do with the business. With Imagen Insights, they wanted to help young people in a way that would open doors for their future. This is the number-one reason they set up the business.

Without the young people in their community, they wouldn't have their business. They wouldn't be able to go to brands and talk to them about this amazing thing they can provide.