In this episode, we're talking to Brad Sugars, one of the "World's Top Coaches" and has authored over 16 books and has 1100 offices for the "ActionCOACH" business franchise. We're talking to Brad about how he's built an amazing franchise business, and how he's managed to keep two brands going with his "Brad Sugars" brand and "ActionCOACH".
Brad explains that there are three major things to building a brand. Firstly, he recruits the best of the best, and believes in the word 'recruit' rather than 'hire'. Secondly, he's never shied away from a stage, with Brad doing more than 200 events in the early days. Finally, he's partnered with the right people and given his services for free to put himself in front of massive audiences.
Brad talks about the need to #getnoticed, and the importance of investing the time and energy into marketing. He also speaks about the niche of the businesses he's created, and how the "ActionCOACH" brand differs from the "Brad Sugars" brand.
Finally, Brad shares his tip for getting noticed: 'Ask people to raise their hand all the time.'
The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks.
Am I adding value to you?
If so - I'd like to ask you to support the show.
In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.
Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.
Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.
If I'm adding value to you, please support me by clicking the link now.
Go ahead, make my day :)
Support the show here.
The UnNoticed Entrepreneur is hosted & produced by Jim James.
Prowly: The UnNoticed Entrepreneur Podcast is
00:00:04
sponsored by "Prowly." The All in one tool
00:00:06
for PR experts.
00:00:11
Jim James: Hello, and welcome to this episode of
00:00:14
The UnNoticed Entrepreneur.
00:00:16
Today, we're not taking any gambles.
00:00:18
We're going to go and talk to Brad Sugars, who's
00:00:20
in Las Vegas, Nevada.
00:00:21
Brad Sugars, welcome to the show.
00:00:23
Brad Sugars: Thank you, Jim.
00:00:24
Lovely to be here and great to join you.
00:00:27
Jim James: Look, it's wonderful to have you because, obviously,
00:00:28
you are voted as one of the "World's Top Coaches".
00:00:31
You've authored over 16 books.
00:00:33
You've got 1100 offices for the "ActionCOACH"
00:00:36
business franchise.
00:00:38
And you're also a father of five.
00:00:41
So, it's an impressive portfolio, and we're gonna talk
00:00:43
today about how you've built an amazing franchise business.
00:00:47
We're also gonna talk about how you've managed to keep,
00:00:49
sort of not just one, but two brands going with your
00:00:52
"Brad Sugars" brand, and "ActionCOACH", and multiple
00:00:55
other businesses and whatever else comes up, I'm sure it's
00:00:58
gonna be inspirational before we ask you your tip of the day.
00:01:01
So Brad, tell us how've you built the ActionCOACH
00:01:05
brand and got that noticed?
00:01:07
Brad Sugars: You know, I think there's three major
00:01:09
things to building a brand.
00:01:11
Number one, is I always recruited the best of the best.
00:01:13
I would never try and recruit people to my team that I
00:01:16
didn't think would add value to the team in a massive way.
00:01:20
I love the word "recruit" because I don't just
00:01:21
hire, I "recruit".
00:01:23
I go out and hunt for the "right people" type thing.
00:01:25
I think the second is I've never shied away from a stage.
00:01:29
Jim, you know, in the early days I did more
00:01:31
than 200 events in a year.
00:01:34
So I was on stage everywhere.
00:01:37
And I think the third is partnering with
00:01:39
the right people.
00:01:39
And again, I go back to the early days, I partnered
00:01:42
with newspaper groups, magazines, radio station
00:01:45
groups, Chambers of Commerce.
00:01:47
And I gave my services for free to put me in front of massive
00:01:51
audiences and in those first two years, just the newspaper group
00:01:55
in Australia put me in front of 288 business owners.
00:01:59
If you want to be out there, you got to be out there.
00:02:01
There's no other way to put it.
00:02:02
You know, you wanna get noticed, you got to do
00:02:04
something noticeable.
00:02:05
I was giving free events back when free events didn't count.
00:02:08
Now, in today's world with YouTube, and Google, and
00:02:11
everything, it's very hard to make the free events work
00:02:14
because everything's free online at this point in time.
00:02:17
But you've got to do things to get noticed.
00:02:19
My latest book is called, "Raise Your Hand Marketing"
00:02:20
because when I do something, I ask them to raise their hand.
00:02:24
"Hey, let me know if you want a copy of this."
00:02:27
"Type the word 'webinar' below if you want to get the link."
00:02:29
You know, I want to get them to acknowledge and
00:02:32
put their hand up and say, "Hey, I'm ready to be
00:02:33
a part of what you do." I think the biggest thing
00:02:37
though is if you're gonna be out there, be out there.
00:02:40
The brand, great people, always be out there and always
00:02:45
have the greatest partners.
00:02:46
"Business is a team sport".
00:02:47
Jim James: I love the way that you asked people to
00:02:48
take action and I've watched you on stage as well.
00:02:50
You're very challenging, as a kind of presenter, come coach,
00:02:53
which is wonderful, right?
00:02:54
You do challenge the audience a lot as well.
00:02:56
When did you start"ActionCOACH"?
00:02:58
Just to give us a bit of history.
00:03:01
Brad Sugars: 1993, August.
00:03:02
I kicked off "ActionCOACH".
00:03:04
Today will be our 30th birthday this August.
00:03:06
Jim James: Congratulations.
00:03:07
you've got um, some 1100 coaches around the world.
00:03:10
So, first of all, I'd like you to just explain when you
00:03:14
went to those newspapers, presumably, people like, Fairfax
00:03:17
or Macquarie in Australia.
00:03:19
First of all, what did you offer them?
00:03:22
Because it's easy you saying, "Well, I just went to the
00:03:24
newspapers and we did it." But, for those of us that
00:03:25
haven't done that, you know, it'd be great for you just to
00:03:28
explain, you know, if you just turn up, you make a phone call.
00:03:34
Help us to understand how you did that.
00:03:35
Brad Sugars: You mentioned earlier, you know, you've got
00:03:37
with your Vodafone, you got this subscription to see Brad Sugars.
00:03:40
But partnering with any company is looking at it,
00:03:42
"What is their need, want, and desire?"
00:03:45
So for example, we work with a lot of accountants around
00:03:47
the world and we go to the accountants and people say,
00:03:49
"Oh yeah, I'd love the accountants to introduce
00:03:51
me to their customer base." No accountant wants to introduce
00:03:52
you to their customer base.
00:03:55
They don't care about that.
00:03:56
What does the accountant care about?
00:03:58
More billings, more hourly rates, et cetera, et cetera.
00:04:01
They wanna make more money.
00:04:02
So, if I go to an accountant and say,
00:04:04
"Listen, I'd like to show you how you can get twice as
00:04:08
many hours of work per client that you have right now.
00:04:11
I'd like to show you how to do that."
00:04:13
Because if we go in and help them grow their business,
00:04:16
then of course, they need more accounting type thing.
00:04:19
And so you've got to put it in their best interest.
00:04:20
Now you gonna get in the door.
00:04:22
Getting in the door is one of my specialties.
00:04:24
I like using "Lumpy Mail", Jim.
00:04:26
You talked about getting noticed.
00:04:27
My first ever "Lumpy Mail" strategy was I bought the right
00:04:30
arm off a bunch of mannequins.
00:04:32
My brother Craig did it for me.
00:04:33
We've got a big piece of wood and we mounted them
00:04:36
on it and we had a thing engraved, that was a brass
00:04:38
plate, which was my business card, and we'd send this in
00:04:41
a box to you and it said, "I'd give my right arm
00:04:43
for an hour of your time." And so, I do things like that,
00:04:46
Jim, that get me noticed and get me in front of people.
00:04:51
I've done everything like, I had one marketing campaign
00:04:54
where I stuck a bandaid to the outside of the envelope.
00:04:57
An actual bandaid, like we opened them up,
00:04:59
we stuck it on there.
00:05:00
But the headline on there was in handwriting, you know,
00:05:03
"Stop the bandaid solutions to your business."
00:05:06
You know, this was back when "Direct Mail" was big.
00:05:08
Direct mails come back, by the way, because everyone's sick
00:05:10
of email, the mailbox is empty.
00:05:12
So "Direct Mail" and "Lumpy Mail" as I like it.
00:05:14
I've sent invitations to people on a silver platter.
00:05:17
Like, I actually put a silver platter in the envelope
00:05:20
with the invitation on it stuck to the silver platter.
00:05:23
So, yeah, getting those sort of things and getting
00:05:26
in the door is step one.
00:05:28
People are so lazy trying to get in the door, Jim.
00:05:31
They try and send a note or they send me a
00:05:34
LinkedIn message, like,"Really?" If you want to get to
00:05:36
see me do something, learn my favorite thing.
00:05:41
I'm a rum drinker, and if anyone finds me a great bottle
00:05:44
of rum from around the world and sends that and says,
00:05:47
"Hey, Brad I bought you this bottle of rum.
00:05:48
I'd just like 20 minutes of your time just to chat about
00:05:51
what we do in business." There's nowhere in the world
00:05:52
you're turning that down.
00:05:55
Jim James: Yeah.
00:05:56
Hey look, I love that idea of uh, yeah, getting
00:05:58
your foot in the door.
00:05:58
There's an old story, isn't there, of someone sending
00:06:01
one trainer and saying, "Now, I've got my
00:06:03
foot in the door.
00:06:04
I'd love to come in." And they walked into that
00:06:05
job interview with just one shoe on and they say,
00:06:07
"Can I have my trainer back?"
00:06:10
Brad Sugars: We used to send bars of soap
00:06:12
with the old saying, "If you don't know me from a
00:06:13
bar of soap, we'd send a piece of wood with a hole in it.
00:06:17
You don't know me from a hole in the wall."
00:06:19
I actually had one of our companies where we had the
00:06:22
guys doing door knocking and we got their business card made,
00:06:25
and it was like an A3 size.
00:06:27
So it's that, you know, about this big, and you'd walk into
00:06:30
the receptionist and you'd say, "Would you mind giving my
00:06:31
business card to the boss?" And they're like,
00:06:34
"What do you mean?" "Well, could you take my card
00:06:35
out to the boss right now?
00:06:37
I'd like to have a quick chat with them."
00:06:38
And when it, they walk it out, "Hey, Preston, that's my
00:06:40
commercial cleaning business." So we do it that way.
00:06:44
Jim James: Brad, that's wonderful.
00:06:44
And I think the idea of of doing something different, right?
00:06:47
That it's not just email or as you say, LinkedIn which
00:06:50
we're all getting inundated with or just a video.
00:06:53
But now you've got, this amazing business.
00:06:56
So you've moved from Australia up to America to Vegas.
00:06:59
Tell us the next part of the business has been acquiring
00:07:02
or attracting, I should say, all these franchisees.
00:07:07
So I'd love to hear how you've done that, because getting
00:07:11
people to buy into a franchise where they're putting money
00:07:13
down, especially into a service business, takes some skill.
00:07:18
So how have you done that?
00:07:19
You've got the franchise noticed and then to be
00:07:22
perceived to being valuable.
00:07:24
How do you do that?
00:07:25
Brad Sugars: I think there's three main keys to that.
00:07:27
Number one,"People don't buy a franchise, they join a team."
00:07:32
So, they're joining a movement.
00:07:34
They're joining something.
00:07:34
Our vision of world abundance through business re-education.
00:07:37
Our "14-points of Culture", who we are, see who you are,
00:07:41
and why you do what you do, are more important than what you
00:07:43
do, if you're building a team.
00:07:45
If you recruit based on "who" and "why" and recruiting
00:07:49
franchisees is no different to recruiting team members.
00:07:52
No different to recruiting customers.
00:07:54
It's all about "recruiting".
00:07:55
You know, and it's about being proactive and
00:07:58
having people join a team.
00:07:59
They join a leader, they join someone.
00:08:01
Now, when someone's buying a franchise or investing.
00:08:04
I like the word "invest" in a franchise because it's, "ROI is
00:08:07
more important than anything".
00:08:09
You've got to look at what are their dreams and goals.
00:08:11
And your business has to help their dreams and
00:08:14
goals become a reality.
00:08:15
Now, most of the people who join my team have an absolute
00:08:19
passion for helping people.
00:08:21
We give them a methodology to take their 10, or
00:08:23
20, or 30 years business experience and give back.
00:08:27
Yes, they're gonna make a lot of good money by
00:08:29
running the business.
00:08:30
But they get to give back, Jim.
00:08:32
The second part of it is "Marketing".
00:08:33
Obviously, you know, you've got to do great marketing,
00:08:36
you've got to be everywhere.
00:08:37
You've got to do everything.
00:08:38
I know in the UK we just launched
00:08:39
"Business Unusual" our TV show on Amazon Prime.
00:08:43
You've got to do all of those things and invest in it.
00:08:45
Marketing is an investment if you do it right.
00:08:47
When I wrote my book, "Buying Customers" or probably 12
00:08:51
years ago, people are like, "What do you mean
00:08:52
buying customers?" "Well, if you invest a thousand
00:08:54
and you get 10, it cost you a hundred to buy each one."
00:08:59
"So how many customers do you need to buy?"
00:09:02
"What amount of money are you allocating to buy them
00:09:05
and does that add up?" No.
00:09:07
You want a hundred customers, you're only
00:09:09
investing a thousand.
00:09:10
It costs you a hundred to buy each one.
00:09:12
You're not gonna get the number of customers that
00:09:14
you're trying to buy.
00:09:15
And I think the third thing then in franchising is obviously,
00:09:19
the success of the actual products,
00:09:21
the "Franchise".
00:09:22
The franchisees have to succeed.
00:09:24
Our franchisees satisfaction survey done by an outside
00:09:28
firm shows us to be in the top 50 for franchisee
00:09:32
satisfaction worldwide.
00:09:33
We're in the hall of fame for that.
00:09:35
So your "franchise partners", and that's how
00:09:37
we always refer to them.
00:09:38
They're our "partners" in business, must love the
00:09:42
business and love you.
00:09:43
And I think because we're a business coaching business,
00:09:45
the way we support them, coach them, train them, we believe
00:09:49
franchisees and our customers come to us for four things.
00:09:53
"Community""Accountability" "Results" and "Education".
00:09:56
So if we give them the "community" and we build
00:09:59
that "community", they might join for the business
00:10:01
opportunity, but they'll stay for the "community" and the
00:10:03
camaraderie of their peers.
00:10:05
The "accountability" they get, because most business
00:10:08
owners, I hate to say it, Jim, but their goal in life is to
00:10:11
pay the bills, make wages.
00:10:14
You know, that's their goal.
00:10:15
What we aim to do is give them "accountability" to
00:10:17
their dreams and goals.
00:10:19
"Education", because if you bring them the best
00:10:21
education that they can't get out in other places,
00:10:24
then obviously it changes the way they respond to you.
00:10:27
And finally, the "results" come from those three other things.
00:10:30
Jim James: Well, that's a really comprehensive package, And
00:10:32
having met the "ActionCOACH" people here in the UK at one of
00:10:35
the events arranged down here in the southwest of England,
00:10:38
I could feel the energy and the commitment, and as you
00:10:40
say, really everyone working towards a higher purpose,
00:10:43
which is, you know, really what actually keeps the longevity
00:10:46
of a business, isn't it?
00:10:47
Brad Sugars: Yeah, just always a reminder to people.
00:10:50
"Repeat business equals profit".
00:10:52
Jim James: And you know that better than anybody because
00:10:54
I mean, you've been here, it says on your website and you've
00:10:56
got Forbes, Franchise Times, Entrepreneur Magazine Awards.
00:11:00
So Brad Sugars, now, I do want to ask you, you have sort
00:11:04
of been running counter to this kind of theory that the
00:11:06
"Riches are in the niches" because "ActionCOACH", in a
00:11:07
funny way is not just doing a particular kind of coaching
00:11:13
for a particular sector.
00:11:17
How can you break that rule?
00:11:19
Or are other people wrong about the "riches are in the niches"?
00:11:22
Brad Sugars: Or are we breaking the rule?
00:11:24
Jim James: That's the question.
00:11:25
Yeah.
00:11:26
Brad Sugars: See, what is a niche?
00:11:28
It's small business, the niche that we go after, because all
00:11:31
of the big consulting companies go for the 50 plus employees
00:11:34
or the 500 plus employees.
00:11:36
Who's going for the person with no employees?
00:11:38
Who's going for the people with less than 50
00:11:41
employees, less than 5 million in revenue a year?
00:11:44
Who's going after them?
00:11:45
Nobody on a worldwide scale, Jim.
00:11:48
So maybe it is a niche, but then again, maybe I break
00:11:51
the rule again by saying, "Our marketing is
00:11:52
done by niching", Jim.
00:11:54
Our marketing to tradespeople is very different to our
00:11:57
marketing to doctors.
00:11:58
And they're very different, again, to our marketing
00:12:00
to accountants, and attorneys, and professions.
00:12:03
So, maybe we don't break the rule.
00:12:05
Maybe we just are the rule, but we're doing
00:12:07
it in a different way.
00:12:08
If I look at a different business of mine, we
00:12:10
have marketing services firm based out of London.
00:12:12
And in that we only work with accountants, lawyers,
00:12:16
and business coaching firms.
00:12:18
I bought half of the company because they were doing
00:12:19
great results with our team.
00:12:22
And we are very clear on who we work with in that business.
00:12:25
So, yeah, maybe we're breaking the rule, but maybe we're using
00:12:28
the rule to our advantage.
00:12:29
I'm not sure it is a rule though, Jim, and that's
00:12:31
something we could, gee, we could spend a whole show
00:12:34
debating just that topic.
00:12:35
But I do love from a marketing perspective
00:12:38
being very niche oriented.
00:12:40
But location is also a niche, Jim.
00:12:42
Like, our franchisees operate in a territory of around
00:12:44
about 10 businesses.
00:12:46
So, that locality is also a niche, you know, that the
00:12:50
niche is, that is their town, that is their home base.
00:12:53
So, there's a lot to be said to "niching" out there.
00:12:57
I'm not sure I would disagree with it yet,
00:12:59
but I might challenge it.
00:13:00
Jim James: what you've shown as well is that, as an entrepreneur
00:13:02
you can be a little bit more open-minded and see a niche
00:13:06
by a profile demographic or by geography rather than
00:13:10
some slavish adherence to a formula, which is, you
00:13:14
know, almost antithetical to being an entrepreneur in
00:13:16
the first place, isn't it?
00:13:17
We're not very good at following formulas.
00:13:19
Although, you've built one with your business coaching.
00:13:20
Brad Sugars: I build a lot of formulas because I find
00:13:23
teaching is a lot easier when you have formulas.
00:13:25
I'm also a believer in the disnification
00:13:27
of businesses, Jim.
00:13:28
I like to think of, you know, I have a set of
00:13:30
intellectual property.
00:13:32
How many ways can I sell that?
00:13:34
I can sell it with a hat.
00:13:36
I can sell it with a water bottle.
00:13:37
You've got your mug right there.
00:13:38
You know, you do it the same.
00:13:40
You have your podcast, your blogs, your books.
00:13:43
Like, there's a lot of ways to sell the same
00:13:46
thing to different niches.
00:13:48
You know, some people love podcasts, some
00:13:51
people love books.
00:13:52
So there's different ways to hit different target audiences.
00:13:55
Jim James: Now, there are different ways as well for
00:13:57
people to consume, Brad Sugars.
00:13:59
Now we've got " Brad Sugars", the brand and the website, and
00:14:02
we've got a number of businesses including the "ActionCOACH".
00:14:05
I'd love for you to just talk about how you've
00:14:07
managed to have this sort of multi-brand approach.
00:14:12
Can you talk to that, Brad?
00:14:13
How you've done that?
00:14:15
Brad Sugars: Originally, there was no logic to it, Jim.
00:14:17
I was doing seminars just as Brad Sugars, and I didn't even
00:14:20
have "ActionCOACH", at the time.
00:14:22
And then, when we started "ActionCOACH", about four
00:14:24
years in, I sort of started to shelve the "Brad Sugars"
00:14:28
brand and just go under the "ActionCOACH" brand.
00:14:31
What I've noticed though over the years is that as the
00:14:34
"ActionCOACH" brand grew with the sort of Gen X and boomers.
00:14:40
The millennials didn't really relate to that brand as well.
00:14:44
And so we could choose, "Do we go and fully rebrand,
00:14:46
and start to move into that millennial and Gen Z, or
00:14:51
do we stay with the strong brand that really hits the
00:14:55
target audience that we have, or do we go the other way?"
00:15:00
And so I reinvigorated the "Brad Sugars" brand.
00:15:02
And the other thing is, as an entrepreneur, I can
00:15:06
say things that I can't as CEO of the company.
00:15:10
You know, as CEO of the company, I have to represent
00:15:12
the company in a certain way and do certain things for our
00:15:15
value, our stakeholders want a certain way of doing things.
00:15:18
But the "Brad Sugars" brand can go and do things other way.
00:15:21
If you look at someone, you know, I'm nowhere near as
00:15:24
famous, but an Elon Musk.
00:15:26
The "Tesla" brand is here, the "SpaceX" brand is here, that
00:15:29
"Elon Musk" brand is here.
00:15:31
He doesn't monetize the "Elon Musk" brand, but he
00:15:34
probably could and should if he ever wanted to.
00:15:37
I think, if you're good at building your brand promise,
00:15:40
and the brand promise of "ActionCOACH" is different
00:15:42
to the brand promise of "Brad Sugars" brand.
00:15:44
You know, "Brad Sugars" is in business, wealth, and life
00:15:48
skills, whereas "ActionCOACH" is a business brand.
00:15:50
And it had to be different to say that.
00:15:52
So yeah, we had to invest time, energy, and effort
00:15:54
to build a different brand.
00:15:56
Jim James: that's really interesting.
00:15:57
And do you think there's a particular time for an
00:15:59
entrepreneur when they can hold, if you're like
00:16:01
those multiple brands?
00:16:03
Because some entrepreneurs have got a business that
00:16:06
isn't yet ready to sustain this duality of brands.
00:16:10
Brad, what was your view on that?
00:16:12
Brad Sugars: You know, I go back to my definition
00:16:14
of a business and that is a commercial profitable enterprise
00:16:17
that works without me.
00:16:18
If I'm still needed on a day-to-day basis to run
00:16:21
that business, then, no.
00:16:22
You can't move to that second brand or even a second
00:16:25
business for that matter.
00:16:27
it's interesting though, Jim, I built a lot of other brands.
00:16:30
Our commercial cleaning business, our restaurants,
00:16:32
all of those other things, our catering companies.
00:16:35
I built those brands separate and distinct from me.
00:16:38
I do love the idea though, Jim, that all businesses
00:16:41
should have a figurehead.
00:16:42
I do think that a voice, be it an employed CEO,
00:16:47
or you know, when I sit down and look at Apple.
00:16:50
Yeah, absolutely, Tim Cook is nowhere near as exciting as
00:16:55
Steve Jobs was on stage, but he's still the figurehead,
00:16:58
he's still the go-to person.
00:16:59
Now we're seeing, you know, Microsoft's figurehead is
00:17:02
beating Apple's figurehead vehemently in the press,
00:17:06
and in the ways that he is running the business.
00:17:08
You know, so I think that as you learn to build other
00:17:11
brands, having your own brand at some point is necessary.
00:17:16
And I've always believed that as an entrepreneur, one of the
00:17:20
things that allows me to buy companies and all of the venture
00:17:23
capital companies I talk with.
00:17:26
They got to pay more for companies because the
00:17:28
companies don't see the value they're gonna add.
00:17:30
I don't have to pay as much for companies I buy,
00:17:32
because the companies I'm buying into see me and go,
00:17:35
"That guy is gonna add so much value to our organization.
00:17:39
We want you as a partner more than we want your money."
00:17:43
They still want my money, of course.
00:17:45
But.
00:17:46
Jim James: But exactly.
00:17:47
I can see because the "Brad Sugar's brand" brings all the
00:17:51
assets in terms of capital, growth, and market penetration,
00:17:55
and all those other wonderful things that you've got from
00:17:56
your courses in your books.
00:17:58
Brad, you know, this show could talk with you for hours
00:18:02
and I would love that, but we only have 20 minutes.
00:18:05
So, if there was one tip that you'd like to give to,
00:18:10
I'm gonna say, my fellow unnoticed entrepreneurs.
00:18:12
Because you've now transcended that category.
00:18:15
I've seen a picture with you and Richard Branson.
00:18:17
So for the rest of us, mere mortals, what would you
00:18:20
say, as a as a, as a tip on, on how to get noticed?
00:18:26
Brad Sugars: Buddy, I'm definitely still a mere mortal.
00:18:28
That speaking gig, I was in Dublin and Lady Michelle
00:18:31
Mone spoke before me.
00:18:32
Then it was me, then it was Sir Richard.
00:18:34
It was the lady, the convict, and the sir, you know.
00:18:37
So definitely still a mere mortal.
00:18:38
Look, I think, I'll go back to something I said
00:18:40
earlier and then top it off.
00:18:42
"Ask people to raise their hand all the time."
00:18:44
Never do any marketing where you are looking for likes,
00:18:47
or follows, and stuff.
00:18:49
Ask people to say, "Hey, I'm interested."
00:18:52
You know, for example, Jim, when this podcast is released,
00:18:55
I'll put a picture up and say, "You won't believe the second
00:18:57
question, Jim, asked me.
00:18:59
Phenomenal.
00:19:00
The answer I gave was stuff that I've never really taught
00:19:02
in business or in seminars.
00:19:04
If you'd like a copy of the podcast, type the
00:19:06
word 'podcast' below." And so I will then get
00:19:08
into a conversation.
00:19:11
I believe that conversations precede conversions.
00:19:16
And if in today's world you generate more conversations,
00:19:20
you will do better.
00:19:22
It's no more complex than that.
00:19:23
But the other thing that I always say is that,
00:19:27
"Your business cannot outgrow you.
00:19:29
The more you learn, the more you earn.
00:19:31
And as the owner of a business, if you stop learning, then your
00:19:34
business is gonna stop growing." So subscribe to Jim's podcast.
00:19:38
Keep listening.
00:19:39
Jim James: Yeah, do like Brad says, subscribe to the podcast.
00:19:43
I'm gonna put down, "I can't believe the
00:19:44
answer he gave to the third question either.
00:19:47
You must click, subscribe." Brad Sugars, we
00:19:49
could chat all day.
00:19:51
Thank you so much joining me from your sun Haven, Las
00:19:54
Vegas, and and talking about being an entrepreneur, building
00:19:56
a big brand, and some also personal things as well.
00:19:59
Brad Sugars, thank you so much for joining me from
00:20:02
the wonderful gambling city of Las Vegas, Nevada.
00:20:06
Thank you.
00:20:06
And taking all the risk really out of our own business with all
00:20:09
your amazing action coaching.
00:20:11
Thank you so much, Brad.
00:20:12
Brad Sugars: Hey mate, wonderful to be here.
00:20:14
Thank you for taking the time to interview me and I look
00:20:15
forward to a release date.
00:20:17
Jim James: So, you've been listening to Brad
00:20:19
Sugars, the Founder and CEO of "ActionCOACH",
00:20:23
and me here, Jim James.
00:20:25
And I will put his details, of course, if you still
00:20:29
can't find Brad Sugars, then that's another matter.
00:20:31
But I will, of course, put Brad's details
00:20:34
in the show notes.
00:20:35
Thank you for joining me, Jim James, and if you've enjoyed
00:20:38
this, do please share it with the fellow entrepreneur.
00:20:40
If you've got a chance to rate it, that'll be really
00:20:42
fantastic on your player.
00:20:44
And until we meet again, I just encourage you to
00:20:46
keep on communicating.
00:20:48
Now I'm gonna take Brad's advice and just ask you what was his
00:20:53
response to question two answer on my Twitter @jimajames,
00:21:00
what did Brad Sugar say as an answer to my question two.
00:21:04
You can see this in the transcript or go
00:21:06
back and hear it again.
00:21:08
I'm gonna challenge you.
00:21:09
Were you listening?
00:21:10
He was saying some great things.
00:21:12
Share them on Twitter with me.
00:21:14
Thank you.
00:21:15
The Unnoticed Entrepreneur Show is sponsored by a
00:21:19
company called Prowly.
00:21:20
Prowly is an all in one software for leveraging your
00:21:23
public relations activities.
00:21:25
You can use it to boost the media relations
00:21:28
game for your business.
00:21:29
You can find media contacts, send out press releases, and get
00:21:31
more coverage while saving time and money on everyday tasks.
00:21:36
Check it out Prowly.com.