Money is king when you're planning to start or grow your business, but acquiring funds, or paying venture capital funds, can be very onerous to entrepreneurs which makes some fail and exit the business. In this episode, Melissa Widner, CEO of Lighter Capital, explains how their non-diluted and debt type of funding can help entrepreneurs grow without having to worry about the onerous part of paying the loan, and how it could help entrepreneurs have more time to #getnoticed by getting more traction without taking dilution.
Melissa also shares how non-diluted funding is easier to acquire and settle compared to venture capital funding and cites some case studies and examples of their customers. She also shares how their customers' success stories help get the word out and educate the marketing, and most importantly, get Lighter Capital to #getnoticed.
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Post-production, transcript and show notes by XCD Virtual Assistants
The UnNoticed Entrepreneur is hosted & produced by Jim James.