Bruno Cignacco

Bruno Cignacco

consultant - author - researcher - Human Oriented Enterprise

Dr Bruno Roque Cignacco (PhD) is an international speaker, university professor, researcher, and business consultant. For over 20 years, he has advised and trained hundreds of companies on international trade activities and international marketing. He is a university lecturer. He is a Senior Fellow of the Higher Education Academy (HEA - UK). He is a best-selling author; his books books were published in different languages. His new book is titled "The Art of Compassionate Business" (Routledge).


Related Episodes
What's Love Got To Do with Business?
March 05, 202400:27:1618.77 MB

What's Love Got To Do with Business?

Think compassion has no place in the cutthroat business world? Marketing professor Bruno Cignacco argues otherwise. He explains why nurturing relationships with staff and stakeholders drives growth more than any tech innovation. Learn the generous mindset shift that earns loyalty from employees and...