How can you find exactly the right journalist in Asia for your story? One solution is Telum like it is
How can you find exactly the right journalist in Asia for your story? One solution is Telum like it is By Jim James, Founder EAST...
Tim Williamson, Managing Director - Asia Pacific of Telum Media, tells me about the Asian origins of the business, their community-based model, how outsourcing media database research can be so much more cost-effective and efficient than trying to manage this in-house, and ways for companies to leverage their extensive in country research teams to ensure that the right story lands in the inbox of a journalist who is likely to run the story.
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How can you find exactly the right journalist in Asia for your story? One solution is Telum like it is.
Building a media database takes time and frankly is very expensive, and the really tough part is that journalists keep moving. This means that even the largest of agencies can't keep an up to date media list, and certainly, for companies, it can be tough even with a dedicated media team and perhaps...
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