Kathleen Lucente has witnessed and played a part in the evolution of communications ever since her entrance into the tech industry more than 20 years ago, first as a journalist, then as a PR professional. Kathleen has acted as a public relations guide for some of the largest technology companies and some of the smallest, most promising startups during many of the most turbulent times in tech, from the rise of global telecommunications, nanotechnology and personal computing to international M&A and IPOs. She now calls Austin, Texas home and runs her own strategic communications firm, Red Fan Communications. Red Fan is a strategic partner for dynamic B2B tech and consumer brands proudly creating compelling stories and making meaningful connections for companies of all sizes.
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How Startups Can Strategically Boost Their Brand
Wondering how PR can boost your brand? PR pro Kathleen Lucente , Founder of Red Fan Communications , demystifies public relations for startups and small businesses. With 15 years growing her own agency, she shares when to engage PR help and how to maximise value on a budget. Key takeaways include d...