Get ready to supercharge your e-commerce business as we sit down with Kyle Stout, the mastermind behind the revolutionary email marketing company, Elevate and Scale. Ever wondered how to unlock hidden revenue without shelling out extra for advertising? Kyle’s your man.
Automating Sales Through Email
Kyle’s comprehensive approach to email marketing encapsulates retention marketing, SMS marketing, rewards programs, and referral initiatives. It is designed to automate your sales, freeing you to focus on other aspects of your business.
His first step is to map out your sales process - the journey a customer takes from stranger to loyal client. Once this is established, automated email sequences can be set up to engage customers at each stage. Most businesses have just a welcome series and an abandoned checkout flow. Kyle aims to create many more targeted email flows to boost repeat custom.
The Power of Video
Kyle also spills the beans on his ingenious use of video content to promote his business. He believes in the perfect blend of quality and quantity. His approach provides the ‘what’ and ‘why’ of email marketing, leaving the ‘how-to’ to your imagination. This ethos attracts the best clients - business owners who want to outsource the work.
Kyle advises creating content that gives compelling reasons why email marketing is essential. This convinces viewers to hire him, having watched his videos and connected with his personality.
Outsourcing Options
Curious about outsourcing your email marketing? Kyle shares a wealth of knowledge about the process, its costs, and how it all works in practice. You can either work with freelancers yourself or partner with a specialist agency who will manage everything. Costs vary dramatically based on quality but expect to pay $2-8k per month.
Building Your Reputation
Beyond marketing strategies, Kyle explores how businesses should navigate databases and why cold emails might not boost your brand. He emphasizes the power of video to connect personally with potential clients. Efficient systems are also key to free up time for creating content. Kyle recommends ClickUp for project management and Loom for communications.
The Takeaway
Want to connect with Kyle? He’s just a website visit or YouTube click away! Join us in this lively discussion and walk away with a trove of invaluable tips for successful email marketing. Automate your sales, blend quality and quantity in video content, outsource with care, and build your reputation through value-rich resources.
