Are you struggling to get an ROI on LinkedIn? I am.
Even though I have 11,000 followers my engagement levels are <3% and I am getting no leads. So Simon C is working with me over 12 weeks to fix this, as we learn how to use Linkedin to promote my new book, The UnNoticed Entrepreneur out Feb 24th.
Prowly has everything you need to get your PR work done.
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00:00:01
Jim James: I've got here Simon Chappuzeau in South Africa. And
00:00:04
me, Jim James here in England, and we're gonna embark on
00:00:09
something. Love you to come with us. We've. A 12 week program
00:00:13
because the problem we're trying to solve is that I've got a new
00:00:15
book out, uh, called The Unnoticed Entrepreneur and I
00:00:20
wanna try and use LinkedIn to, you know, show everybody the
00:00:25
book. There are 50 entrepreneurs we featured in the book all on
00:00:29
the subject of getting noticed. But what I don't know how to do
00:00:32
is to use LinkedIn to do that. And so I've asked Simon, who is
00:00:35
an expert, who here runs a company called Story Lux in South
00:00:38
Africa to help. To do LinkedIn properly. Simon, welcome.
00:00:43
Simon Chappuzeau: Thank you. And what a lovely introduction, Jim.
00:00:46
Good to be here and I'm very excited about, uh, what we are
00:00:49
going to do over the next 12 weeks. Um, yeah, let's get
00:00:53
started.
00:00:55
Jim James: good. And just so for anyone that's interested, uh, we
00:00:58
basically have got, um, 30 minute session. The same time each week,
00:01:04
hopefully without the technical troubles that we had this
00:01:06
morning. Uh, 12 o'clock on a Thursday, we are gonna track the
00:01:12
progress and Simon's gonna share with us. What we need to do each
00:01:17
week to improve our LinkedIn engagement, the, uh, the
00:01:22
impressions, the number of connections we've got, and how we
00:01:25
start to get people across from LinkedIn into a newsletter and
00:01:30
into learning more about the books. That's the basic concept
00:01:34
behind this. We thought, why don't we build in public? Why
00:01:37
don't we do this, uh, on. LinkedIn as we do it cause other
00:01:41
people wanna know how to use LinkedIn to drive connections and
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a result of some kind in this. Getting traction for the book,
00:01:50
Simon, where do we start?
00:01:51
Simon Chappezeau: Exactly. Sounds wonderful. And I'm very excited
00:01:55
to be doing this with you and, um, for a number of reasons.
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First of all, I mean, you're a lovely guy. We've had lot, many,
00:02:02
many nice chats. Um, we share the bond with eo, which I think is
00:02:08
always a cool thing. Yep. And uh, I think, um, you have a great
00:02:12
podcast. You have a book, your third book is coming out. So what
00:02:16
I'm excited about here is you have a lot of great assets on
00:02:20
your hand. On your hands. And, um, what I wanna do over the next
00:02:24
couple of weeks with yous to really. Leverage them because I
00:02:27
think you have a lot of potential, um, with the books,
00:02:30
with the podcast, um, I see a lot of low hanging fruits and, uh, I
00:02:35
wanna embark on a journey with you and pick these fruits and,
00:02:38
uh, and uh, make nice apple juice and apple sauce and whatnot. So,
00:02:43
Jim James: perfect. Let's get started. Sophie. Thanks for the
00:02:45
kind words. Mutual. Of course. So, um, yeah. Terrific. So where
00:02:49
do we start, Simon? You're the expert on LinkedIn. Um, exactly.
00:02:53
And. you, you let us know where you wanna stop. Exactly.
00:02:57
Simon Chappezeau: Let's, let's start by taking a look at all the
00:03:02
assets that you have, and then I want to define what we are aiming
00:03:07
for over the next weeks. Um, and, um, yeah, let's, let's just, uh,
00:03:14
start with, look at your profile and, okay. These stats that we
00:03:19
have or that you have, and then.
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Jim James: Yeah, so, so what Simon did was Simon gave me some
00:03:25
homework and hopefully you can see this is my LinkedIn. Uh, I've
00:03:30
been on LinkedIn now for over, over 10 years. The first, um,
00:03:36
number of years I was in China, actually, of course, LinkedIn's
00:03:39
blocked in China, so I didn't have a lot of content for many.
00:03:44
It's sort of been the last three years since I came back to the UK
00:03:47
that we've been building this out. Simon, uh, this is my
00:03:53
snapshot, if you like, on week one of
00:03:55
Simon Chappezeau: where we're at. Mm. And yeah, bit of comment here
00:03:59
for our listeners. So what we see is the number of connections.
00:04:04
Those are people that are connected with, uh, Jim. Then we
00:04:08
have the number of followers that we don't see here, though we do,
00:04:13
uh, which is a slightly different thing cuz connections are people
00:04:18
who. Connected with you and followers is more like a
00:04:22
one-sided, uh, thing. So we see that content producers that, um,
00:04:28
post regularly or pod podcast hosts, they can have a lot of
00:04:32
followers, but they can have very few connections. And, um, to give
00:04:36
an example, in my case, I have um, I think 2 connections,
00:04:41
but I have, um, 5 followers. So some of them are connections
00:04:46
but not. Right. Okay. So yeah, we see the connections here in front
00:04:52
of us. Uh, we see that you are in 96 groups. That is a lot. Um,
00:04:59
and, uh, you have been part of a lot of events. So let's, let's
00:05:03
move on to the next slide.
00:05:06
Jim James: Okay. And I think what Simon's gonna be doing is a
00:05:08
little bit of an. on my profile, and you can find this by just
00:05:13
clicking your own picture by the way, and it'll show your profile.
00:05:17
And over the next 12 weeks, Simon will be sharing with us some of
00:05:21
the. Hidden depths within LinkedIn where you can find and
00:05:25
optimize your profile. And just to say, I don't pay for LinkedIn,
00:05:29
I just have a normal account, I don't have navigator or premium.
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So everything you're seeing is for free. And that's what we
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decided we would do is just show, uh, people that are not spending
00:05:40
extra money. Right. Simon on LinkedIn, how to optimize what
00:05:43
you've got to start.
00:05:45
Simon Chappezeau: And, and on that note with uh, every account
00:05:49
and set Navigator, LinkedIn is. Offering amazing value for free.
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You can have amazing reach. Um, that's one of the nice things
00:05:57
with LinkedIn and I know some of the content creators that have a
00:06:00
huge following don't even pay for LinkedIn, so it's insane, um,
00:06:05
what you can do with LinkedIn for free. Yep. So what we see here is
00:06:09
the LinkedIn content performance, as it said, says, uh, over the
00:06:13
past seven days, And, um, so we, we've created, we've prepared
00:06:18
three slides, um, for the past seven days, I think the past 28
00:06:22
and, um, 90 days. And, um, what we see here is the number of
00:06:28
impressions that you had on all of your posts, um, on a given
00:06:33
day. And the interesting thing is to. keep in mind how many
00:06:37
connections or followers you have, because that has an impact,
00:06:40
um, on your impressions. It's not directly correlated. You can have
00:06:47
a lot of impressions with very few connections, but in theory,
00:06:51
um, you see that the more connections you have, the more
00:06:55
impressions you have. And, um, maybe you can jump to the next
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slide. So
00:07:00
Jim James: get into your picture. And I think. perhaps notable here
00:07:03
too, is, is the inconsistency, right? That, you know, it was on
00:07:07
a downward trend then. It had a lot of impressions in, in, you
00:07:10
know, February 4th, fifth, and then down again. And that's one
00:07:13
of the things I wanna deal with and have this sort of long-term
00:07:17
downward trend, which doesn't seem to make sense either. So,
00:07:20
next slide.
00:07:24
Simon Chappezeau: Mm-hmm. So that's, uh, basically the past
00:07:27
four weeks. And again, we see the. spike here, uh, beginning of
00:07:31
February, and we see that, uh, beginning of January had also a
00:07:35
lot of impressions. Um, let's move to the next one for the past
00:07:39
90 days. Okay. Oh, was it 360 19? Yeah. So that, that is
00:07:48
interesting because now we begin to see a bigger picture, which is
00:07:52
that you basically have a. Consistent number of impressions
00:07:56
over like many, many days. Um, interesting to see is, and always
00:08:01
that you have these outlier posts. We can see one here where
00:08:05
you had, uh, how many impressions? Um, nearly,
00:08:08
Jim James: nearly, nearly 50. Yeah. Back in November 50, 50
00:08:13
for something, right? Yeah. And this is only what we're gonna
00:08:17
talking about, isn't it Simon?
00:08:18
Simon Chappezeau: That's.
00:08:20
Jim James: So this is good and so plainly I can do it with
00:08:24
something I just don't know what kind of posts I need to be doing.
00:08:30
And we can see this kind of fairly low lumpy. Um, and also,
00:08:35
yeah, you know, although 243 seems like a lot of impressions,
00:08:39
243 impressions seems like a lot. It's down 13 point a half
00:08:43
percent in the last 90 days. So even the stock market's doing
00:08:46
better, uh, than that at the minute,
00:08:49
Simon Chappezeau: Okay. Well, I can say you definitely should
00:08:51
have more impressions with the number of connections you have,
00:08:55
but we're gonna work on that, so we're gonna. Keep that as a
00:09:00
snapshot and then we will, uh, keep coming back to these, uh,
00:09:03
stats over next weeks. Um, now what we see here for our
00:09:07
listeners as an explanation is the number of followers, um, and
00:09:11
what LinkedIn does. It gives you the number of followers that you
00:09:15
have and that you have added over the past, in this case, seven
00:09:18
days. So we can see that you have added. I have to squint my eyes.
00:09:27
so small, we're
00:09:28
Jim James: about another 130, uh, followers because you can see for
00:09:32
some reason it's done an exclamation mark. We've got 5
00:09:35
total followers in the last, uh, seven days it says here. Uh, so
00:09:40
we've gone out nearly 4%.
00:10:10
Simon Chappezeau: Those make, that sent edit 5 to 300. So
00:10:14
every indivi individual dot on that line. Um, so you added about
00:10:20
like 1525 up to what, 75 on one day? In two days you added 75
00:10:27
each. Um, yeah.
00:10:32
Jim James: Yeah. So that's pretty respectable, right? So we've been
00:10:34
putting something out for a couple of days over a week where
00:10:38
we're adding 75 people a day, right? So,
00:10:41
Simon Chappezeau: and that correlates with the, with the,
00:10:43
with a spike that we saw with the one post. So you can see there's
00:10:46
a correlation between a good post and people following you. Um,
00:10:52
yep. So that's why we wanna have good content, because that's what
00:10:55
makes people
00:10:56
Jim James: wanna follow. Yep, exactly. Okay. So again, it's the
00:11:00
inconsistency, isn't it? Mm-hmm. you can see here. Um, so in the
00:11:06
last picture.
00:11:08
Simon Chappezeau: Yeah. Yeah.
00:11:12
Jim James: So it's, it's that we're doing the right things.
00:11:14
Sometimes I just don't know with my virtual assistant team in the
00:11:19
Philippines, Simon, what is the right thing at what time? So next
00:11:23
slide.
00:11:25
Simon Chappezeau: next slide. Yeah, and, and the interesting
00:11:28
thing is we basically see the same thing like with your posts.
00:11:32
One, one huge spike and what was it, November or something? Yeah.
00:11:38
And you added that's right, like 500 people in one day, which is
00:11:41
phenomenal. Um, so that post apparently has done a lot of good
00:11:47
to your profile and, uh, we see again also this mini hub like
00:11:51
couple of days back. So you see correlation between good posts
00:11:55
and uh, followers. Okay. and um, yeah. And then this is my job
00:12:02
title. That is by job title. And that is very, something very
00:12:05
important, um, cuz I think there's a lot of vanity out there
00:12:09
with people trying to get a lot of followers and sort of grow
00:12:12
the, the, the, the audience. Um, which is a good thing, but it's
00:12:18
always very relative. So the other day I had a conversation
00:12:21
with a friend who is a specialist for insurance, for the insurance
00:12:27
industry. Outsourcing market, um, and he's specializing on Ukraine.
00:12:32
Now you can imagine how many people there are that are
00:12:36
potentially interested in outsourcing for the insurance
00:12:38
industry in Ukraine. Um, so would it be realistic for him to expect
00:12:43
to grow an audience of 10, 20 people and have hundreds of likes
00:12:47
in this post? Probably not. And um, so one thing that. That we
00:12:51
need to keep an eye on is to, to, to be clear who we want, uh, us
00:12:57
to follow, um, who's our target market, and then use that as a
00:13:01
benchmark. To, to say, okay, we are going in that right
00:13:05
direction. So what we don't wanna do is to turn you into some
00:13:11
LinkedIn poster who talks about LinkedIn, and then you have sort
00:13:13
of like through the roof followers, but they're all
00:13:16
copywriters because that is not your target market. Um, yeah, you
00:13:21
want, who, who do you want to have in your audience? Who, who
00:13:24
is your target client?
00:13:27
Jim James: Yeah. Tell me. So I think that Now, what's good about
00:13:29
this Simon? You know, I'm getting to founders and really with the
00:13:33
Unnoticed Entrepreneur Podcast and the Unnoticed Entrepreneur
00:13:36
book that's coming out in 24th of February. Founders, ceo,
00:13:41
co-founders, MDs, you know, that's who I want to get to. Um,
00:13:47
so we're gonna focus in on the content and the groups. Uh, for
00:13:52
example, I've got 96 groups. Some of them go back to when I was in
00:13:55
automotive and when I was in food, and when I was in China,
00:13:58
and when I was in Singapore. So, Part of what I need to do over
00:14:03
the next 12 weeks is to refine my, uh, audience and the groups
00:14:09
I'm in and with your help to define the content. So, shall I
00:14:12
shut the, um, the, the screen share now, Simon. Okay. And then
00:14:18
part of what we're gonna do each week, we're
00:14:19
Simon Chappezeau: be more if you want to. Okay. Sorry.
00:14:24
Jim James: That's okay. By the way, we're only gonna be about 20
00:14:31
minutes on these shows, just so that people can follow on maybe
00:14:35
while they're having a cup of tea or something at lunchtime. So
00:14:37
here we go. Oh, my profile, actually, if I share the screen,
00:14:42
um, it shows, um, you and I, is it gonna go to Infinity? There we
00:14:48
are. It actually shows you and I talking. How cool is that, right?
00:14:52
What?
00:14:53
Simon Chappezeau: Ah,
00:14:53
Jim James: that's cool. Yeah, so Simon and his, I, as you can
00:14:57
guess, we are experimenting, we are learning how to use LinkedIn
00:15:00
live. Mm-hmm. uh, as we speak. So, um, Simon, what do we, what
00:15:06
would you like me to.
00:15:08
Simon Chappezeau: um, your profile. So I'll give you a quick
00:15:10
rundown, um, of your profile feedback on the profile and, um
00:15:14
Yep. That we're gonna use a Oh, that's definitely, um, we're
00:15:18
gonna use to work on your profile. So, um, First thing to
00:15:24
look at is always the, the top section. Um, and I have to say,
00:15:29
you already have a good profile. You have a great headshot, you
00:15:32
have a great head banner, which we don't see at the moment, but
00:15:35
it's really done nicely because you have a, the, the, the, the
00:15:38
unnoticed entrepreneur. Um, and it nicely blends in with a white,
00:15:42
so, uh, anybody who comes to your profile will see your face, which
00:15:49
is good because it builds trust. Um, it's a very professional
00:15:53
photo and, um, they instantly see the brand, which is the unnoticed
00:15:58
entrepreneur. So that, that, that is great. We don't have to do
00:16:01
anything here. Um, your headline, um, aspiring Entrepreneur podcast
00:16:08
host, adventurous spirit is, um, Interesting. It sounds like you
00:16:13
are a, a guy that I want to talk to because he has something to
00:16:18
share. Um, what it doesn't, that's very kind. What it doesn't
00:16:23
do, sorry to say, is it tells me what, what, what, what do I get
00:16:28
from you? So why should I follow you? What's in it for me? And
00:16:32
that would be the first thing to think about until next week. Um,
00:16:37
what is it? The thing, what, what is the thing that you want people
00:16:40
to. to know what they can get from you so that they get in
00:16:44
truth, right? Because how it works is if you post something or
00:16:47
somebody comes to your profile, that is the first thing they see
00:16:51
and that's where they check you out. And, um, this is
00:16:54
interesting, but it doesn't give me a reason why I should follow
00:16:58
you. It's, uh, unless I'm No, that's right into podcasting hot
00:17:01
call then, then maybe, but, um,
00:17:05
Jim James: okay. That's a really good feedback. So, so many of us
00:17:07
write what we. In our profile, but not if you like why that
00:17:13
matters to somebody else. It's kind of a a 1 0 1 mistake, isn't
00:17:17
it?
00:17:19
Simon Chappezeau: Exactly. And it's very tempting because
00:17:21
LinkedIn was set up as a CV tool. So everybody writes, so many
00:17:26
people write their role. I'm a sales rep or CEO or whatnot. Yes
00:17:32
you are. But it doesn't really say what I can get.
00:17:36
Jim James: Okay, so what should I write there, Simon? So what, what
00:17:40
sort of things should I be writing? So what,
00:17:44
Simon Chappezeau: what do you want to give to people? What do
00:17:45
you want them to, to get from
00:17:47
Jim James: you? I want to share, you want entrepreneurs and
00:17:50
business owners how to get noticed. I'm sharing information,
00:17:54
creating connections for them, introducing tools, hosting, uh,
00:17:58
live events like this. So really providing information and, and
00:18:03
guidance inspir. Uh, for entrepreneurs on how to get
00:18:07
noticed.
00:18:09
Simon Chappezeau: So it's everything around, uh, marketing,
00:18:12
pr, um, it's, it's, um, I'm, I'm, I'm
00:18:21
Jim James: thinking, um, I put you on the spot there. Well,
00:18:24
what, this is exactly the sort of thing that Yeah, you've
00:18:27
identified the problem and then over the next. we'll work
00:18:31
together on getting that right. Okay. So just mindful of, of the
00:18:35
time, what else do we need to show today?
00:18:38
Simon Chappezeau: Um, yeah, let's, uh, scroll further down.
00:18:40
Um, the other thing that is interesting and now we see the
00:18:45
inside view of your profile. So yeah, again, you had 6 post
00:18:50
impressions. This is the past week, I think. Mm-hmm. And, um,
00:18:56
that definitely is a number that. Have to get up and I'm pretty
00:19:01
confident we will get that up. Um, let's go down to the featured
00:19:06
section because that is the other thing that people will see when
00:19:09
they come to your profile. Um, What feature, the feature, that
00:19:13
section is a great thing on LinkedIn and a lot of people
00:19:16
don't really understand what you can do with it. And, um, see sort
00:19:19
of a similar thing with you. Um, so the, the, the rookie mistake
00:19:24
is that people, um, highlight their best performing post, which
00:19:28
is nice. If you had a viral post, but what the featured section
00:19:33
allows you to do, and you've already taken advantage of that,
00:19:36
is it allows you to link to an external page and, um, you want
00:19:41
to use that super valuable real estate that you have to drive
00:19:47
people to do something that you want them to do. The thing that I
00:19:52
see here, which is, um, as good as could be, you offer four
00:19:59
things and, um, whenever you offer people a choice, the the
00:20:04
danger is that they don't do anything because they don't know
00:20:06
what to do. So it's always better to only have one thing. Okay. And
00:20:11
I would think in your case, since you wanna promote the book over
00:20:15
the next week and the weeks, um, it's gonna, it, it should be
00:20:19
something about the book. It's, it probably could be a landing
00:20:22
page leading to the book to learn more about the book and. that
00:20:26
could then tie back to the headline at the top, um, that you
00:20:30
released this new book where entrepreneurs can learn about how
00:20:33
to get noticed. And then you would have a landing page that,
00:20:36
um, takes them to a page where they sort of get the gist of what
00:20:40
they get from this book, which is how do you get noticed?
00:20:44
Jim James: Okay, great. So would I remove those? uh, posts and
00:20:49
just have the one, is that the idea? Exactly. Exactly. Okay.
00:20:54
Alright. So we can do that and make a link to the, to the place
00:20:57
where people can get the book. Okay. And then what else do we
00:21:01
need to show
00:21:01
Simon Chappezeau: then, then, then a quick thing here with the
00:21:03
activity, um, that is a. I always see itself like as a social proof
00:21:10
thing because if I come to somebody's profile and I see a
00:21:14
lot of activity, people liking commenting on the posts, it gives
00:21:18
me confidence in that person that that person is well connected,
00:21:22
has something to say. And that is something that is a problem here
00:21:25
because we don't really see, um, that you get a lot of likes and
00:21:28
comments, which. It is weird because you have a lot of
00:21:32
followers, relatively speaking. Uh, 10 followers is, is a
00:21:36
good number. Uh, most people are sort of in the low four digits,
00:21:41
so that is a great number, but it's not correlating to the
00:21:44
number of, uh, posts and, uh, comments here and. getting that
00:21:49
up gives you a lot of socially cloud here because people see,
00:21:52
okay, this guy has something to say and people are listening.
00:21:56
Jim James: Okay. So we need to look at why the posts that we are
00:21:58
sending out, which are, you know, twice a week we are sending out,
00:22:01
um, posts with the links to the podcast shows and then also the
00:22:08
articles that we've been writing as a transcript. Um, so they're
00:22:12
very much sort of almost information rather than
00:22:16
engagement. I'm not asking questions or doing polls, so
00:22:20
maybe that's why. Okay. Mm-hmm.
00:22:23
Simon Chappezeau: Let's, so maybe look at, we have to look at that.
00:22:25
Let's come back to that in a second. Let's finish this off
00:22:28
with the, about section. Yeah. Which is the other important
00:22:31
piece that you have profile. And if you click see more, we can see
00:22:35
the whole, um, and, and on the, on the about section, we wanna
00:22:40
see the whole, the whole text that you have at in about you go
00:22:45
down, go down.
00:22:47
activity.
00:22:48
Jim James: Oh, sorry. See more. There we go. Okay. Exactly.
00:22:50
Simon Chappezeau: Seymour, so what you've done here is, um,
00:22:54
also like I would say the old link then you've basically given
00:22:58
a cv, um, what you've done in your life in a very sort of
00:23:02
bullet point way, uh, location states and, um, roads You had,
00:23:10
um, that is all good, but it's not really, doesn't really give
00:23:16
me a sense of who you are. Okay. And so what we are going to do
00:23:19
over the next week, um, is we are gonna rework this bit because
00:23:24
that is, um, what they like to call and cvs. The what? The
00:23:28
motivational, the motivational background or something. Okay. So
00:23:32
what we want to do here is to create. Backstory that gives your
00:23:39
profile visitors an idea of, uh, who Jim James really is. I mean,
00:23:44
oh, okay. It starts with like, if, if we go up, it says, you,
00:23:46
you, you were in Singapore in 1995 and, uh, China 2008. I mean,
00:23:51
the first thing I'm asking myself is like, what the hell did he do?
00:23:55
Didn't Singapore and China and sort of what. Person has it
00:24:00
become because of that experience. So that is, okay, so
00:24:04
Jim James: first question I fugitive of some kind, right?
00:24:08
Simon Chappezeau: Exactly. Um, so again, it's, it's sort of it. I
00:24:14
get an idea of that. You must be interesting cuz you've seen and
00:24:18
done a lot, but I don't really. get a detail, sort of like, okay.
00:24:25
Jim James: Comfort. Very interesting.
00:24:26
Simon Chappezeau: Yeah. Okay. And that's something we've, that
00:24:28
we're gonna work over the rest next week. Okay. And if you go
00:24:34
back to your, um, yeah, the rest we can spend hours, but those are
00:24:40
the main elements. We're gonna spell the audience. Uh, the rest,
00:24:44
let's go back to, yeah, no, that's right.
00:24:46
Jim James: It's a washing list. Yep.
00:24:49
Simon Chappezeau: Yeah. Let's go back to the, to the content and,
00:24:52
um, let's see, we have five minutes left, so let's do a Yep.
00:24:55
A very quick, um, review of the content. Um, and I think we can
00:25:00
explain in very few words what, what the challenge is here.
00:25:04
Jim James: Okay. What do you want me to click on
00:25:06
Simon Chappezeau: next? Um, the, the, the content. Uh, the
00:25:09
activity, exactly. If you go to activity and at the bottom you
00:25:13
have see more show all activity. Yep. Okay.
00:25:17
Jim James: There we go.
00:25:19
Simon Chappezeau: And then you can click uh, posts.
00:25:22
Jim James: Oh, I think we can, I think we should celebrate that
00:25:24
we're doing this, right? Yeah, we're doing this. Okay. 55
00:25:28
impression's. Fantastic. As we're learning, and this is exactly
00:25:31
kind of word that Simon does for his clients, uh, we thought would
00:25:34
be fun to share this.
00:25:37
Simon Chappezeau: Click on posts. And what do you want me to show?
00:25:42
So what we see here now, and it's very funny to see as live. Yeah.
00:25:46
Um, what, what we see here now is the whole, uh, list of, um, posts
00:25:52
that you've published, like since you start publishing. And, um,
00:25:58
let's, let's just take the first one. Okay. And if you can the
00:26:03
second one, not the livestream. The first content posed. Yeah.
00:26:08
Okay. Here that one. Scroll up here and then click See more.
00:26:13
Yep. And, um, I've, I've looked at the other, so it's, it's not
00:26:19
like this is an outlier. So I see a pattern and the pattern that I
00:26:22
see with your posts and, um, that I think is a challenge to take a,
00:26:29
a positive word, um, is that you sell a product, which is the
00:26:36
podcast, um, but you don't tell me why I should care. So, um,
00:26:44
again, it's very small for me. I need glasses. Um, okay.
00:26:48
Jim James: I dunno whether I can zoom that, uh,
00:26:51
Simon Chappezeau: anymore for, so it says in this article of the
00:26:55
Unknown Entrepreneur, Ashley Klein talked about how
00:26:59
entrepreneurs can build an event. There you go. How's that? Where
00:27:04
when own the et and d instead of. you give sort of a very high
00:27:11
level summary of the post. Um, yep. But I don't know who Ashley
00:27:16
is and, um, I assume she's not super famous, so it's not like
00:27:21
only me that doesn't know her. Um, so it, th this post would be
00:27:27
okay if she's like, if, if she would be Whitney Houston, then, I
00:27:31
mean, you don't have to tell me anything, but it's like, I don't
00:27:34
know who she is. I. I don't really know what she, I, I know
00:27:39
what she's talking about or what, what, what, what to expect. That
00:27:42
it's, it's, you can't sell with her because she's not a big name.
00:27:46
And, um Right. Instead of sort of leading with this is a podcast,
00:27:52
or this is my book and this is the, the guest that I had, and it
00:27:55
was super interesting. The, the baseline that we have to work on
00:28:01
over the next weeks is to lead with interesting content. And,
00:28:05
um, so the, the direction that I wanna take with you is to get
00:28:11
away from, this is a podcast to. These are three things that I
00:28:14
learned and I da, da, da. So you break it down, you give a nice
00:28:18
post on that, and then at the bottom there's a link and it
00:28:22
says, Hey, if you like this, um, this came from a podcast that I
00:28:27
had with X, Y, Z. And um, feel free to check it out on TM o on
00:28:33
this topic from X, Y, Z. And that is probably gonna work better
00:28:38
here because, um, Grab the audience. If you talk about pains
00:28:44
and gains that they can get, that they can relate to, um, rather
00:28:48
than leading with a person that nobody knows. Um, and a podcast
00:28:51
that's probably is not, that's known, um, at the
00:28:58
Jim James: moment. Okay, Simon, that's. you're being very polite
00:29:03
and diplomatic Um, but the brutality of what you said, uh,
00:29:08
and the naked honesty is great. So what you and I are gonna do
00:29:11
over the next week, Is revisit how I do this. And I work with a
00:29:18
team in the Philippines, a a virtual assistant team in the
00:29:21
Philippines, which is really powerful because it releases me
00:29:24
from a lot of the, the work. But plainly, the danger of having a
00:29:28
VA team is you also outsource the content generation and it sort
00:29:33
of, the automation has to some degree caused, um, Really sort of
00:29:39
a, a failure in the quality, uh, not as a disrespect to the team,
00:29:43
but my lack of creative leadership there. So an
00:29:46
understanding of how we do it. So, Simon, thank you a lot for us
00:29:50
to do this. Next week and then you and I are gonna come back
00:29:54
next week, same time, same place. Um, so next Thursday, 12 o'clock
00:30:00
LinkedIn live. We'll figure out how to get it on time next time.
00:30:03
Um, my fault with some camera stuff. And we're gonna revisit
00:30:08
those pages and start to see improvements. Is that right?
00:30:12
Exactly. Great. That's what we're gonna. Perfect. So, um, we didn't
00:30:18
do a lot of promotion about this because we thought we would just
00:30:22
see how we get on and if we can do this. For me, it's my first
00:30:25
time doing a LinkedIn live. I think Simon, for you two? Yes,
00:30:28
Simon Chappezeau: indeed. Yeah. So
00:30:30
Jim James: LinkedIn live using Riverside. Um, we're gonna do
00:30:33
this with. The next 12 weeks, we'll also put links to the video
00:30:39
and also to the pages, um, so that you can follow this. So
00:30:43
we're gonna build in public, um, so you can follow along and, and
00:30:47
work on your own profile. At the same time. Um, exactly. If you
00:30:52
want to, and obviously reach out to Simon as well, who is the
00:30:56
expert. So with that, Simon, any last comments wanted you to say
00:31:00
goodbye from South
00:31:02
Simon Chappezeau: Africa? Um, yeah, I'm excited about the next
00:31:04
weeks. That's gonna be great fun. Thank you. Great. Thank you
00:31:09
Jim James: so much for. you, Simon, for your input. And thank
00:31:12
you to those of you that are listening and watching. Do leave
00:31:16
comments in the messages below if you've got any questions for
00:31:19
Simon and I drop them in and we'll come to those as well. And
00:31:22
the idea is to build this out together and not be unnoticed
00:31:26
entrepreneurs anymore. Thanks for
00:31:27
Simon Chappezeau: watching. Thank you.