Are you struggling to get an ROI on LinkedIn? I am.
Even though I have 11,000 followers my engagement levels are <3% and I am getting no leads. So Simon C is working with me over 12 weeks to fix this, as we learn how to use Linkedin to promote my new book, The UnNoticed Entrepreneur out Feb 24th.
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Jim James: I've got here Simon Chappuzeau in South Africa.
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And me, Jim James here in England, and we're gonna embark
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on something.
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Love you to come with us.
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We've.
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A 12 week program because the problem we're trying to solve is
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that I've got a new book out, uh, called The Unnoticed
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Entrepreneur and I wanna try and use LinkedIn to, you know, show
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everybody the book.
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There are 50 entrepreneurs we featured in the book all on the
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subject of getting noticed.
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But what I don't know how to do is to use LinkedIn to do that.
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And so I've asked Simon, who is an expert, who here runs a
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company called Story Lux in South Africa to help.
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To do LinkedIn properly.
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Simon, welcome.
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Simon Chappuzeau: Thank you.
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And what a lovely introduction, Jim.
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Good to be here and I'm very excited about, uh, what we are
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going to do over the next 12 weeks.
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Um, yeah, let's get started.
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Jim James: good.
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And just so for anyone that's interested, uh, we basically
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have got, um, 30 minute session.
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The same time each week, hopefully without the technical
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troubles that we had this morning.
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Uh, 12 o'clock on a Thursday, we are gonna track the progress and
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Simon's gonna share with us.
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What we need to do each week to improve our LinkedIn engagement,
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the, uh, the impressions, the number of connections we've got,
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and how we start to get people across from LinkedIn into a
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newsletter and into learning more about the books.
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That's the basic concept behind this.
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We thought, why don't we build in public?
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Why don't we do this, uh, on.
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LinkedIn as we do it cause other people wanna know how to use
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LinkedIn to drive connections and a result of some kind in
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this.
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Getting traction for the book, Simon, where do we start?
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Simon Chappezeau: Exactly.
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Sounds wonderful.
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And I'm very excited to be doing this with you and, um, for a
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number of reasons.
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First of all, I mean, you're a lovely guy.
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We've had lot, many, many nice chats.
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Um, we share the bond with eo, which I think is always a cool
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thing.
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Yep.
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And uh, I think, um, you have a great podcast.
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You have a book, your third book is coming out.
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So what I'm excited about here is you have a lot of great
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assets on your hand.
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On your hands.
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And, um, what I wanna do over the next couple of weeks with
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yous to really.
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Leverage them because I think you have a lot of potential, um,
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with the books, with the podcast, um, I see a lot of low
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hanging fruits and, uh, I wanna embark on a journey with you and
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pick these fruits and, uh, and uh, make nice apple juice and
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apple sauce and whatnot.
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So,
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Jim James: perfect.
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Let's get started.
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Sophie.
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Thanks for the kind words.
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Mutual.
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Of course.
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So, um, yeah.
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Terrific.
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So where do we start, Simon?
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You're the expert on LinkedIn.
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Um, exactly.
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And.
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you, you let us know where you wanna stop.
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Exactly.
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Simon Chappezeau: Let's, let's start by taking a look at all
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the assets that you have, and then I want to define what we
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are aiming for over the next weeks.
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Um, and, um, yeah, let's, let's just, uh, start with, look at
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your profile and, okay.
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These stats that we have or that you have, and then.
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Jim James: Yeah, so, so what Simon did was Simon gave me some
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homework and hopefully you can see this is my LinkedIn.
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Uh, I've been on LinkedIn now for over, over 10 years.
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The first, um, number of years I was in China, actually, of
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course, LinkedIn's blocked in China, so I didn't have a lot of
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content for many.
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It's sort of been the last three years since I came back to the
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UK that we've been building this out.
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Simon, uh, this is my snapshot, if you like, on week one of
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Simon Chappezeau: where we're at.
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Mm.
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And yeah, bit of comment here for our listeners.
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So what we see is the number of connections.
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Those are people that are connected with, uh, Jim.
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Then we have the number of followers that we don't see
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here, though we do, uh, which is a slightly different thing cuz
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connections are people who.
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Connected with you and followers is more like a one-sided, uh,
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thing.
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So we see that content producers that, um, post regularly or pod
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podcast hosts, they can have a lot of followers, but they can
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have very few connections.
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And, um, to give an example, in my case, I have um, I think
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2 connections, but I have, um, 5 followers.
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So some of them are connections but not.
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Right.
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Okay.
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So yeah, we see the connections here in front of us.
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Uh, we see that you are in 96 groups.
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That is a lot.
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Um, and, uh, you have been part of a lot of events.
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So let's, let's move on to the next slide.
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Jim James: Okay.
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And I think what Simon's gonna be doing is a little bit of an.
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on my profile, and you can find this by just clicking your own
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picture by the way, and it'll show your profile.
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And over the next 12 weeks, Simon will be sharing with us
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some of the.
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Hidden depths within LinkedIn where you can find and optimize
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your profile.
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And just to say, I don't pay for LinkedIn, I just have a normal
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account, I don't have navigator or premium.
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So everything you're seeing is for free.
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And that's what we decided we would do is just show, uh,
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people that are not spending extra money.
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Right.
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Simon on LinkedIn, how to optimize what you've got to
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start.
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Simon Chappezeau: And, and on that note with uh, every account
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and set Navigator, LinkedIn is.
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Offering amazing value for free.
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You can have amazing reach.
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Um, that's one of the nice things with LinkedIn and I know
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some of the content creators that have a huge following don't
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even pay for LinkedIn, so it's insane, um, what you can do with
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LinkedIn for free.
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Yep.
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So what we see here is the LinkedIn content performance, as
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it said, says, uh, over the past seven days, And, um, so we,
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we've created, we've prepared three slides, um, for the past
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seven days, I think the past 28 and, um, 90 days.
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And, um, what we see here is the number of impressions that you
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had on all of your posts, um, on a given day.
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And the interesting thing is to.
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keep in mind how many connections or followers you
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have, because that has an impact, um, on your impressions.
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It's not directly correlated.
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You can have a lot of impressions with very few
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connections, but in theory, um, you see that the more
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connections you have, the more impressions you have.
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And, um, maybe you can jump to the next slide.
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So
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Jim James: get into your picture.
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And I think.
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perhaps notable here too, is, is the inconsistency, right?
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That, you know, it was on a downward trend then.
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It had a lot of impressions in, in, you know, February 4th,
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fifth, and then down again.
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And that's one of the things I wanna deal with and have this
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sort of long-term downward trend, which doesn't seem to
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make sense either.
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So, next slide.
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Simon Chappezeau: Mm-hmm.
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So that's, uh, basically the past four weeks.
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And again, we see the.
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spike here, uh, beginning of February, and we see that, uh,
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beginning of January had also a lot of impressions.
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Um, let's move to the next one for the past 90 days.
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Okay.
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Oh, was it 360 19?
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Yeah.
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So that, that is interesting because now we begin to see a
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bigger picture, which is that you basically have a.
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Consistent number of impressions over like many, many days.
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Um, interesting to see is, and always that you have these
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outlier posts.
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We can see one here where you had, uh, how many impressions?
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Um, nearly,
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Jim James: nearly, nearly 50.
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Yeah.
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Back in November 50, 50 for something, right?
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Yeah.
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And this is only what we're gonna talking about, isn't it
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Simon?
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Simon Chappezeau: That's.
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Jim James: So this is good and so plainly I can do it with
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something I just don't know what kind of posts I need to be
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doing.
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And we can see this kind of fairly low lumpy.
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Um, and also, yeah, you know, although 243 seems like a lot of
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impressions, 243 impressions seems like a lot.
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It's down 13 point a half percent in the last 90 days.
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So even the stock market's doing better, uh, than that at the
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minute,
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Simon Chappezeau: Okay.
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Well, I can say you definitely should have more impressions
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with the number of connections you have, but we're gonna work
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on that, so we're gonna.
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Keep that as a snapshot and then we will, uh, keep coming back to
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these, uh, stats over next weeks.
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Um, now what we see here for our listeners as an explanation is
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the number of followers, um, and what LinkedIn does.
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It gives you the number of followers that you have and that
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you have added over the past, in this case, seven days.
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So we can see that you have added.
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I have to squint my eyes.
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so small, we're
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Jim James: about another 130, uh, followers because you can
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see for some reason it's done an exclamation mark.
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We've got 5 total followers in the last, uh, seven days it
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says here.
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Uh, so we've gone out nearly 4%.
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Simon Chappezeau: Those make, that sent edit 5 to 300.
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So every indivi individual dot on that line.
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Um, so you added about like 1525 up to what, 75 on one day?
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In two days you added 75 each.
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Um, yeah.
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Jim James: Yeah.
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So that's pretty respectable, right?
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So we've been putting something out for a couple of days over a
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week where we're adding 75 people a day, right?
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So,
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Simon Chappezeau: and that correlates with the, with the,
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with a spike that we saw with the one post.
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So you can see there's a correlation between a good post
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and people following you.
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Um, yep.
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So that's why we wanna have good content, because that's what
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makes people
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Jim James: wanna follow.
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Yep, exactly.
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Okay.
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So again, it's the inconsistency, isn't it?
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Mm-hmm.
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you can see here.
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Um, so in the last picture.
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Simon Chappezeau: Yeah.
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Yeah.
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Jim James: So it's, it's that we're doing the right things.
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Sometimes I just don't know with my virtual assistant team in the
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Philippines, Simon, what is the right thing at what time?
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So next slide.
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Simon Chappezeau: next slide.
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Yeah, and, and the interesting thing is we basically see the
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same thing like with your posts.
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One, one huge spike and what was it, November or something?
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Yeah.
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And you added that's right, like 500 people in one day, which is
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phenomenal.
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Um, so that post apparently has done a lot of good to your
00:11:22
profile and, uh, we see again also this mini hub like couple
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of days back.
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So you see correlation between good posts and uh, followers.
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Okay.
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and um, yeah.
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And then this is my job title.
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That is by job title.
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And that is very, something very important, um, cuz I think
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there's a lot of vanity out there with people trying to get
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a lot of followers and sort of grow the, the, the, the
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audience.
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Um, which is a good thing, but it's always very relative.
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So the other day I had a conversation with a friend who
00:11:57
is a specialist for insurance, for the insurance industry.
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Outsourcing market, um, and he's specializing on Ukraine.
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Now you can imagine how many people there are that are
00:12:11
potentially interested in outsourcing for the insurance
00:12:13
industry in Ukraine.
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Um, so would it be realistic for him to expect to grow an
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audience of 10, 20 people and have hundreds of likes in
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this post?
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Probably not.
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And um, so one thing that.
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That we need to keep an eye on is to, to, to be clear who we
00:12:30
want, uh, us to follow, um, who's our target market, and
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then use that as a benchmark.
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To, to say, okay, we are going in that right direction.
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So what we don't wanna do is to turn you into some LinkedIn
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poster who talks about LinkedIn, and then you have sort of like
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through the roof followers, but they're all copywriters because
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that is not your target market.
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Um, yeah, you want, who, who do you want to have in your
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audience?
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Who, who is your target client?
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Jim James: Yeah.
00:13:01
Tell me.
00:13:02
So I think that Now, what's good about this Simon?
00:13:05
You know, I'm getting to founders and really with the
00:13:07
Unnoticed Entrepreneur Podcast and the Unnoticed Entrepreneur
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book that's coming out in 24th of February.
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Founders, ceo, co-founders, MDs, you know, that's who I want to
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get to.
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Um, so we're gonna focus in on the content and the groups.
00:13:26
Uh, for example, I've got 96 groups.
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Some of them go back to when I was in automotive and when I was
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in food, and when I was in China, and when I was in
00:13:33
Singapore.
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So, Part of what I need to do over the next 12 weeks is to
00:13:39
refine my, uh, audience and the groups I'm in and with your help
00:13:45
to define the content.
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So, shall I shut the, um, the, the screen share now, Simon.
00:13:51
Okay.
00:13:52
And then part of what we're gonna do each week, we're
00:13:54
Simon Chappezeau: be more if you want to.
00:13:56
Okay.
00:13:57
Sorry.
00:13:59
Jim James: That's okay.
00:14:03
By the way, we're only gonna be about 20 minutes on these shows,
00:14:07
just so that people can follow on maybe while they're having a
00:14:10
cup of tea or something at lunchtime.
00:14:12
So here we go.
00:14:13
Oh, my profile, actually, if I share the screen, um, it shows,
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um, you and I, is it gonna go to Infinity?
00:14:23
There we are.
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It actually shows you and I talking.
00:14:25
How cool is that, right?
00:14:26
What?
00:14:28
Simon Chappezeau: Ah,
00:14:28
Jim James: that's cool.
00:14:30
Yeah, so Simon and his, I, as you can guess, we are
00:14:32
experimenting, we are learning how to use LinkedIn live.
00:14:35
Mm-hmm.
00:14:36
uh, as we speak.
00:14:37
So, um, Simon, what do we, what would you like me to.
00:14:42
Simon Chappezeau: um, your profile.
00:14:43
So I'll give you a quick rundown, um, of your profile
00:14:47
feedback on the profile and, um Yep.
00:14:49
That we're gonna use a Oh, that's definitely, um, we're
00:14:52
gonna use to work on your profile.
00:14:56
So, um, First thing to look at is always the, the top section.
00:15:02
Um, and I have to say, you already have a good profile.
00:15:05
You have a great headshot, you have a great head banner, which
00:15:08
we don't see at the moment, but it's really done nicely because
00:15:11
you have a, the, the, the, the unnoticed entrepreneur.
00:15:14
Um, and it nicely blends in with a white, so, uh, anybody who
00:15:20
comes to your profile will see your face, which is good because
00:15:24
it builds trust.
00:15:26
Um, it's a very professional photo and, um, they instantly
00:15:31
see the brand, which is the unnoticed entrepreneur.
00:15:33
So that, that, that is great.
00:15:35
We don't have to do anything here.
00:15:37
Um, your headline, um, aspiring Entrepreneur podcast host,
00:15:43
adventurous spirit is, um, Interesting.
00:15:47
It sounds like you are a, a guy that I want to talk to because
00:15:51
he has something to share.
00:15:53
Um, what it doesn't, that's very kind.
00:15:57
What it doesn't do, sorry to say, is it tells me what, what,
00:16:01
what, what do I get from you?
00:16:02
So why should I follow you?
00:16:04
What's in it for me?
00:16:06
And that would be the first thing to think about until next
00:16:11
week.
00:16:11
Um, what is it?
00:16:12
The thing, what, what is the thing that you want people to.
00:16:16
to know what they can get from you so that they get in truth,
00:16:19
right?
00:16:19
Because how it works is if you post something or somebody comes
00:16:22
to your profile, that is the first thing they see and that's
00:16:26
where they check you out.
00:16:27
And, um, this is interesting, but it doesn't give me a reason
00:16:31
why I should follow you.
00:16:32
It's, uh, unless I'm No, that's right into podcasting hot call
00:16:36
then, then maybe, but, um,
00:16:39
Jim James: okay.
00:16:40
That's a really good feedback.
00:16:41
So, so many of us write what we.
00:16:43
In our profile, but not if you like why that matters to
00:16:49
somebody else.
00:16:49
It's kind of a a 1 0 1 mistake, isn't it?
00:16:53
Simon Chappezeau: Exactly.
00:16:54
And it's very tempting because LinkedIn was set up as a CV
00:16:59
tool.
00:16:59
So everybody writes, so many people write their role.
00:17:02
I'm a sales rep or CEO or whatnot.
00:17:06
Yes you are.
00:17:07
But it doesn't really say what I can get.
00:17:11
Jim James: Okay, so what should I write there, Simon?
00:17:13
So what, what sort of things should I be writing?
00:17:17
So what,
00:17:18
Simon Chappezeau: what do you want to give to people?
00:17:20
What do you want them to, to get from
00:17:21
Jim James: you?
00:17:22
I want to share, you want entrepreneurs and business
00:17:25
owners how to get noticed.
00:17:26
I'm sharing information, creating connections for them,
00:17:30
introducing tools, hosting, uh, live events like this.
00:17:34
So really providing information and, and guidance inspir.
00:17:39
Uh, for entrepreneurs on how to get noticed.
00:17:44
Simon Chappezeau: So it's everything around, uh,
00:17:45
marketing, pr, um, it's, it's, um, I'm, I'm, I'm
00:17:56
Jim James: thinking, um, I put you on the spot there.
00:17:58
Well, what, this is exactly the sort of thing that Yeah, you've
00:18:01
identified the problem and then over the next.
00:18:05
we'll work together on getting that right.
00:18:07
Okay.
00:18:07
So just mindful of, of the time, what else do we need to show
00:18:11
today?
00:18:12
Simon Chappezeau: Um, yeah, let's, uh, scroll further down.
00:18:15
Um, the other thing that is interesting and now we see the
00:18:19
inside view of your profile.
00:18:21
So yeah, again, you had 6 post impressions.
00:18:26
This is the past week, I think.
00:18:29
Mm-hmm.
00:18:29
And, um, that definitely is a number that.
00:18:33
Have to get up and I'm pretty confident we will get that up.
00:18:38
Um, let's go down to the featured section because that is
00:18:42
the other thing that people will see when they come to your
00:18:44
profile.
00:18:45
Um, What feature, the feature, that section is a great thing on
00:18:49
LinkedIn and a lot of people don't really understand what you
00:18:52
can do with it.
00:18:52
And, um, see sort of a similar thing with you.
00:18:56
Um, so the, the, the rookie mistake is that people, um,
00:19:00
highlight their best performing post, which is nice.
00:19:03
If you had a viral post, but what the featured section allows
00:19:08
you to do, and you've already taken advantage of that, is it
00:19:11
allows you to link to an external page and, um, you want
00:19:16
to use that super valuable real estate that you have to drive
00:19:21
people to do something that you want them to do.
00:19:25
The thing that I see here, which is, um, as good as could be, you
00:19:32
offer four things and, um, whenever you offer people a
00:19:36
choice, the the danger is that they don't do anything because
00:19:40
they don't know what to do.
00:19:42
So it's always better to only have one thing.
00:19:45
Okay.
00:19:46
And I would think in your case, since you wanna promote the book
00:19:49
over the next week and the weeks, um, it's gonna, it, it
00:19:54
should be something about the book.
00:19:55
It's, it probably could be a landing page leading to the book
00:19:58
to learn more about the book and.
00:20:00
that could then tie back to the headline at the top, um, that
00:20:04
you released this new book where entrepreneurs can learn about
00:20:07
how to get noticed.
00:20:09
And then you would have a landing page that, um, takes
00:20:12
them to a page where they sort of get the gist of what they get
00:20:15
from this book, which is how do you get noticed?
00:20:19
Jim James: Okay, great.
00:20:20
So would I remove those?
00:20:23
uh, posts and just have the one, is that the idea?
00:20:26
Exactly.
00:20:27
Exactly.
00:20:27
Okay.
00:20:28
Alright.
00:20:29
So we can do that and make a link to the, to the place where
00:20:32
people can get the book.
00:20:33
Okay.
00:20:34
And then what else do we need to show
00:20:36
Simon Chappezeau: then, then, then a quick thing here with the
00:20:38
activity, um, that is a.
00:20:42
I always see itself like as a social proof thing because if I
00:20:45
come to somebody's profile and I see a lot of activity, people
00:20:50
liking commenting on the posts, it gives me confidence in that
00:20:54
person that that person is well connected, has something to say.
00:20:58
And that is something that is a problem here because we don't
00:21:01
really see, um, that you get a lot of likes and comments,
00:21:04
which.
00:21:05
It is weird because you have a lot of followers, relatively
00:21:08
speaking.
00:21:09
Uh, 10 followers is, is a good number.
00:21:12
Uh, most people are sort of in the low four digits, so that is
00:21:16
a great number, but it's not correlating to the number of,
00:21:19
uh, posts and, uh, comments here and.
00:21:23
getting that up gives you a lot of socially cloud here because
00:21:26
people see, okay, this guy has something to say and people are
00:21:29
listening.
00:21:30
Jim James: Okay.
00:21:31
So we need to look at why the posts that we are sending out,
00:21:33
which are, you know, twice a week we are sending out, um,
00:21:37
posts with the links to the podcast shows and then also the
00:21:42
articles that we've been writing as a transcript.
00:21:46
Um, so they're very much sort of almost information rather than
00:21:51
engagement.
00:21:53
I'm not asking questions or doing polls, so maybe that's
00:21:55
why.
00:21:56
Okay.
00:21:57
Mm-hmm.
00:21:58
Simon Chappezeau: Let's, so maybe look at, we have to look
00:22:00
at that.
00:22:00
Let's come back to that in a second.
00:22:01
Let's finish this off with the, about section.
00:22:03
Yeah.
00:22:04
Which is the other important piece that you have profile.
00:22:07
And if you click see more, we can see the whole, um, and, and
00:22:12
on the, on the about section, we wanna see the whole, the whole
00:22:16
text that you have at in about you go down, go down.
00:22:22
activity.
00:22:22
Jim James: Oh, sorry.
00:22:23
See more.
00:22:23
There we go.
00:22:24
Okay.
00:22:24
Exactly.
00:22:24
Simon Chappezeau: Seymour, so what you've done here is, um,
00:22:29
also like I would say the old link then you've basically given
00:22:32
a cv, um, what you've done in your life in a very sort of
00:22:36
bullet point way, uh, location states and, um, roads You had,
00:22:44
um, that is all good, but it's not really, doesn't really give
00:22:50
me a sense of who you are.
00:22:52
Okay.
00:22:52
And so what we are going to do over the next week, um, is we
00:22:56
are gonna rework this bit because that is, um, what they
00:23:01
like to call and cvs.
00:23:02
The what?
00:23:03
The motivational, the motivational background or
00:23:05
something.
00:23:06
Okay.
00:23:06
So what we want to do here is to create.
00:23:11
Backstory that gives your profile visitors an idea of, uh,
00:23:16
who Jim James really is.
00:23:17
I mean, oh, okay.
00:23:18
It starts with like, if, if we go up, it says, you, you, you
00:23:21
were in Singapore in 1995 and, uh, China 2008.
00:23:26
I mean, the first thing I'm asking myself is like, what the
00:23:29
hell did he do?
00:23:29
Didn't Singapore and China and sort of what.
00:23:34
Person has it become because of that experience.
00:23:37
So that is, okay, so
00:23:38
Jim James: first question I fugitive of some kind, right?
00:23:42
Simon Chappezeau: Exactly.
00:23:45
Um, so again, it's, it's sort of it.
00:23:49
I get an idea of that.
00:23:50
You must be interesting cuz you've seen and done a lot, but
00:23:55
I don't really.
00:23:56
get a detail, sort of like, okay.
00:23:59
Jim James: Comfort.
00:24:00
Very interesting.
00:24:01
Simon Chappezeau: Yeah.
00:24:01
Okay.
00:24:01
And that's something we've, that we're gonna work over the rest
00:24:05
next week.
00:24:06
Okay.
00:24:07
And if you go back to your, um, yeah, the rest we can spend
00:24:13
hours, but those are the main elements.
00:24:16
We're gonna spell the audience.
00:24:17
Uh, the rest, let's go back to, yeah, no, that's right.
00:24:20
Jim James: It's a washing list.
00:24:22
Yep.
00:24:23
Simon Chappezeau: Yeah.
00:24:24
Let's go back to the, to the content and, um, let's see, we
00:24:28
have five minutes left, so let's do a Yep.
00:24:30
A very quick, um, review of the content.
00:24:33
Um, and I think we can explain in very few words what, what the
00:24:36
challenge is here.
00:24:39
Jim James: Okay.
00:24:39
What do you want me to click on
00:24:40
Simon Chappezeau: next?
00:24:41
Um, the, the, the content.
00:24:43
Uh, the activity, exactly.
00:24:45
If you go to activity and at the bottom you have see more show
00:24:48
all activity.
00:24:51
Yep.
00:24:51
Okay.
00:24:52
Jim James: There we go.
00:24:53
Simon Chappezeau: And then you can click uh, posts.
00:24:57
Jim James: Oh, I think we can, I think we should celebrate that
00:24:59
we're doing this, right?
00:24:59
Yeah, we're doing this.
00:25:01
Okay.
00:25:02
55 impression's.
00:25:03
Fantastic.
00:25:04
As we're learning, and this is exactly kind of word that Simon
00:25:06
does for his clients, uh, we thought would be fun to share
00:25:09
this.
00:25:11
Simon Chappezeau: Click on posts.
00:25:12
And what do you want me to show?
00:25:17
So what we see here now, and it's very funny to see as live.
00:25:20
Yeah.
00:25:20
Um, what, what we see here now is the whole, uh, list of, um,
00:25:26
posts that you've published, like since you start publishing.
00:25:30
And, um, let's, let's just take the first one.
00:25:36
Okay.
00:25:36
And if you can the second one, not the livestream.
00:25:39
The first content posed.
00:25:41
Yeah.
00:25:42
Okay.
00:25:42
Here that one.
00:25:43
Scroll up here and then click See more.
00:25:47
Yep.
00:25:49
And, um, I've, I've looked at the other, so it's, it's not
00:25:53
like this is an outlier.
00:25:54
So I see a pattern and the pattern that I see with your
00:25:57
posts and, um, that I think is a challenge to take a, a positive
00:26:04
word, um, is that you sell a product, which is the podcast,
00:26:12
um, but you don't tell me why I should care.
00:26:17
So, um, again, it's very small for me.
00:26:20
I need glasses.
00:26:21
Um, okay.
00:26:23
Jim James: I dunno whether I can zoom that, uh,
00:26:26
Simon Chappezeau: anymore for, so it says in this article of
00:26:29
the Unknown Entrepreneur, Ashley Klein talked about how
00:26:33
entrepreneurs can build an event.
00:26:35
There you go.
00:26:37
How's that?
00:26:37
Where when own the et and d instead of.
00:26:43
you give sort of a very high level summary of the post.
00:26:49
Um, yep.
00:26:49
But I don't know who Ashley is and, um, I assume she's not
00:26:54
super famous, so it's not like only me that doesn't know her.
00:26:58
Um, so it, th this post would be okay if she's like, if, if she
00:27:04
would be Whitney Houston, then, I mean, you don't have to tell
00:27:07
me anything, but it's like, I don't know who she is.
00:27:10
I.
00:27:11
I don't really know what she, I, I know what she's talking about
00:27:14
or what, what, what, what to expect.
00:27:16
That it's, it's, you can't sell with her because she's not a big
00:27:20
name.
00:27:21
And, um Right.
00:27:22
Instead of sort of leading with this is a podcast, or this is my
00:27:27
book and this is the, the guest that I had, and it was super
00:27:31
interesting.
00:27:33
The, the baseline that we have to work on over the next weeks
00:27:37
is to lead with interesting content.
00:27:40
And, um, so the, the direction that I wanna take with you is to
00:27:45
get away from, this is a podcast to.
00:27:48
These are three things that I learned and I da, da, da.
00:27:51
So you break it down, you give a nice post on that, and then at
00:27:54
the bottom there's a link and it says, Hey, if you like this, um,
00:28:00
this came from a podcast that I had with X, Y, Z.
00:28:04
And um, feel free to check it out on TM o on this topic from
00:28:08
X, Y, Z.
00:28:09
And that is probably gonna work better here because, um, Grab
00:28:15
the audience.
00:28:16
If you talk about pains and gains that they can get, that
00:28:20
they can relate to, um, rather than leading with a person that
00:28:24
nobody knows.
00:28:25
Um, and a podcast that's probably is not, that's known,
00:28:31
um, at the
00:28:32
Jim James: moment.
00:28:34
Okay, Simon, that's.
00:28:36
you're being very polite and diplomatic Um, but the brutality
00:28:41
of what you said, uh, and the naked honesty is great.
00:28:45
So what you and I are gonna do over the next week, Is revisit
00:28:50
how I do this.
00:28:52
And I work with a team in the Philippines, a a virtual
00:28:54
assistant team in the Philippines, which is really
00:28:58
powerful because it releases me from a lot of the, the work.
00:29:01
But plainly, the danger of having a VA team is you also
00:29:04
outsource the content generation and it sort of, the automation
00:29:09
has to some degree caused, um, Really sort of a, a failure in
00:29:15
the quality, uh, not as a disrespect to the team, but my
00:29:18
lack of creative leadership there.
00:29:20
So an understanding of how we do it.
00:29:22
So, Simon, thank you a lot for us to do this.
00:29:26
Next week and then you and I are gonna come back next week, same
00:29:30
time, same place.
00:29:31
Um, so next Thursday, 12 o'clock LinkedIn live.
00:29:34
We'll figure out how to get it on time next time.
00:29:38
Um, my fault with some camera stuff.
00:29:41
And we're gonna revisit those pages and start to see
00:29:45
improvements.
00:29:46
Is that right?
00:29:47
Exactly.
00:29:49
Great.
00:29:49
That's what we're gonna.
00:29:51
Perfect.
00:29:52
So, um, we didn't do a lot of promotion about this because we
00:29:55
thought we would just see how we get on and if we can do this.
00:29:58
For me, it's my first time doing a LinkedIn live.
00:30:00
I think Simon, for you two?
00:30:02
Yes,
00:30:03
Simon Chappezeau: indeed.
00:30:03
Yeah.
00:30:03
So
00:30:04
Jim James: LinkedIn live using Riverside.
00:30:06
Um, we're gonna do this with.
00:30:08
The next 12 weeks, we'll also put links to the video and also
00:30:14
to the pages, um, so that you can follow this.
00:30:17
So we're gonna build in public, um, so you can follow along and,
00:30:22
and work on your own profile.
00:30:24
At the same time.
00:30:25
Um, exactly.
00:30:27
If you want to, and obviously reach out to Simon as well, who
00:30:30
is the expert.
00:30:32
So with that, Simon, any last comments wanted you to say
00:30:35
goodbye from South
00:30:36
Simon Chappezeau: Africa?
00:30:36
Um, yeah, I'm excited about the next weeks.
00:30:40
That's gonna be great fun.
00:30:42
Thank you.
00:30:43
Great.
00:30:43
Thank you
00:30:43
Jim James: so much for.
00:30:45
you, Simon, for your input.
00:30:46
And thank you to those of you that are listening and watching.
00:30:49
Do leave comments in the messages below if you've got any
00:30:53
questions for Simon and I drop them in and we'll come to those
00:30:56
as well.
00:30:57
And the idea is to build this out together and not be
00:31:00
unnoticed entrepreneurs anymore.
00:31:02
Thanks for
00:31:02
Simon Chappezeau: watching.
00:31:03
Thank you.