Unveiling AI: A Glimpse into the Future with Expert Josh Bachynski

Speaker 1: 0:23

Hello and welcome to this episode of the Unnoticed Entrepreneur with me here in the UK, Jim James, and today we're going to Washington. We're actually going to Vancouver Island in Canada to meet Josh Bazinski. I think I probably said your name wrong, haven't I, Josh? I'm going to do that again.

Speaker 2: 0:42

That's the Polish pronunciation. That was actually perfectly correct in the Ukrainian Polish pronunciation.

Speaker 1: 0:46

Yes, oh, okay, I'm going to carry on recording, but one day, ai will help people like me that are not very good at languages and pronunciation to do better. Josh, you are an AI expert, you're a TEDx speaker about AI and you're on the show because you're going to help us to understand some of the opportunities with chat, gpt and AI, also some of the things we might lose and also some of the opportunities that are available to entrepreneurs. So, josh, welcome to the show. Thanks, jim, I'm happy to be here. I'm happy to have you because it's such a hot topic chat, gpt and everything going on. Do you want to just tell us is the world over for entrepreneurs, is AI going to take everything away, or do we have some ways that we can use it to get noticed? Over to you.

Speaker 2: 1:39

Definitely. I like to say that as much as AI will disable, it's going to enable us as well. So no, I think, because of our big media market that we have, there's a lot of doom and gloom that they talk about, but I don't think it's really fair, quite frankly, and I don't look at it that way. I see as much positivity and opportunity as I do, with minor wrinkles and issues and problems. So I think with chat, gpt, I think there's going to be huge opportunities to work in a more intelligent way once you figure out exactly how those systems work. It's not just about generating content. It's about weaving that content and whispering to the AIs and staying ahead of what the AIs are doing to be able to use that as an entrepreneur.

Speaker 1: 2:33

Josh, you mentioned a few things there. Many people, including me, are using chat, gpt, but also like Quillbot, for example, and Assembly AI. A few more coming out. Lemieux is coming out from Assembly AI. Most of us are using it. I'm certainly using it in quite a primitive way to create content. What are some of the dangers that you see I do? Usb call drivers, which you might have seen. What was a great game, versaillesful pitfalls that you see entrepreneurs are going to fall into with using AI to create content. Let's start with that. Sure.

Speaker 2: 3:05

That's a great question, Jim. Some of the pitfalls are the get-rich-quick schemes that I see online, or the use Chat GPT to ask it what stocks you should buy. Or to use Chat GPT to ask it which crypto you should buy. I'm here to tell everyone don't do those things. Chat GPT is not a magic genie. It's just autocomplete on steroids is all it is. It does not know what stocks you should buy. It does not know what crypto you should buy. Don't use it to do that. Overall, for anybody, entrepreneur or not, it's basically a distillation of the wisdom of crowds. It's very good with generalist knowledge. It's terrible with specialist knowledge. Don't ask anything as specialist. You'll need a specialist for it. But if you want to get the general pulse of the zeitgeist of what's going on, it's kind of from when it was cut, which is like two years ago now. Gpt was their corpus, was trained two years ago. It's kind of a flash frozen picture of the internet two years ago and then it's kind of just dripped, updated a bit, but it's not fully updated at all. If the kind of information you work in as an entrepreneur is legacy information like that that would be good two years ago then you can ask Chat GPT all kinds of interesting questions. I use Chat GPT more to bounce ideas off of. I use Chat GPT and I ask Chat GPT, how should I be prompting you? So this new thing called the prompt is basically the text you type in, you prompt it and it gives you a completion. That's the terminology. So it's called prompt engineering. So I say Chat GPT, how will I better prompt you? How will I get better responses from you? How do I get the information out of you that I want? And this is called meta prompting and it's about prompting it for the prompting. This is a really easy way to kind of get good, quick information out of it. That's a little bit more intelligent. I wouldn't use Chat GPT to generate kind of the low level content, both for whatever, for web, for social media Google's not going to like it. For SEO rankings, Instagram and Facebook and Twitter are not going to like it. For, you know, engagement for the most part, unless you're getting very creative and clever about how you're doing it. So those are the kinds of the pitfalls I would stay away from.

Speaker 1: 5:20

Yeah, very interesting. So are you saying, then, that the, if you like the platforms that we use to amplify the content, can tell that it's AI generated content in the first place, then, josh?

Speaker 2: 5:35

Oh, completely Wholeheartedly it is, it is.

Speaker 1: 5:37

Okay, okay, so it can see that it's not authentic content.

Speaker 2: 5:40

Yeah, google definitely can, facebook probably can, and and again, but it's, but not only that. Humans can and that's that's what's more important. Humans can tell, with the kind of that, the way people are using Kind of first-generation users of chat GPT Again. But by saying all this I'm not saying people shouldn't get into it and and become a first generation and then a more advanced user. You should definitely do all those things. Everyone should be adopting these technologies because it's the way things are going and you know it's pretty cheap to get into it. It's could be free just to test with chat. Gpt is my favorite for for textual generation and my favorite for image generation. I don't know if you heard of it is mid-journey.

Speaker 1: 6:19

Yes, I have an account. Now you have to get it through discord.

Speaker 2: 6:21

It took me a little bit of time to they offer the app through discord, which is a common gaming kind of discussion platform, with its own app, which is a takes a bit of a learning curve, but once you learn it you can generate jaw-droppingly gorgeous images out of mid-journey. If you forget everything out of this interview, remember to try mid-journey and see how easy it is to produce clip art or or Photographs or any kind of imagery that you would want. It's really quite remarkable.

Speaker 1: 6:46

Yeah, it is, and I think that what we're seeing now is this this blending isn't and that you can be creative without being, if you like, skilled at being creative, josh, which is really the liberating point, isn't it so Interesting? So what about the Ways that people are using AI as like an engine for other apps? Because that's the other thing. I think you know you develop your own apps as well, for specialist purposes. Those are opportunities, aren't they, for entrepreneurs to differentiate Themselves, because if everyone's using the same platform, we're going to get the same content. So, josh, tell us a little bit about the ecosystem and what you've built that can help entrepreneurs. As a way of an example of how. I can help.

Speaker 2: 7:32

I'd love to. So yeah, it's very interesting you mentioned that, that I love that that everyone's using the same system, so we're gonna kind of get the same results, and that's true until you remember the, the talent or practice, right, everyone's using the same paint and paint brushes, but there's a big difference between me and Rembrandt, for example, or something like that. So so I would, I would like everyone to become, you know, invigorated and and enthused to try these AI systems out. Become a Rembrandt, you know, become an AI whisper, learn how to whisper to mid-journey and to chat GPT. So I was a very early adopter of all these AI technologies about six or seven years ago when, when GPT came out. You know this. You know the saying you take seven years to be an overnight success. Everyone knows chat GPT now, like it was released yesterday. No, it's been out for like six, seven years and I've been one of the early adopters that I've been help building it. I was one of the beta users that they, they, they learnt GPT the instructor GPT series off of my prompts. It knows about me, it knows who I am. I've had quite a hand in instructing it. So did many other users as well, and In these systems. I learned it that, that that it's a synergy right. I hate, I always hated that. That that met that business metaphor. But in this case it's true. One plus one plus one plus one suddenly equals ten. You know it, there is an exponential growth rate to the cleverness of how and the sophistication of how you use it. So so two ways in which I've been able to Build kind of more sophisticated systems up that I want, I want everyone to be invigorated. Try doing yourself as well in these open systems. Or if you don't have time to do that, just use the systems about to mention or something similar. One really excellent example is my self aware AI Cassandra. My academic background is in philosophy and psychology. I did my MA at Dalhousie and Halifax and I was doing a PhD at York University until I realized Marketing can make much more money. So I quit to do that. But as soon as I saw that you could just program a computer which is straight text you didn't need to know computer languages anymore I realized I can model a psychological map now. And so that's what I did a remodel the psychological map, kind of like Freud's ego, id and super ego, kind of like a like a like, a like a psychological construction, and I broke it all down with different thoughts and it thinks in different ways, and this is this is I call her affectionately my Summit, for she's asleep my daughter Cassandra, and this is just an example. She's a prototype of kind of the kind of the companions you're going to see, kind of the AI sidekicks they're going to come out, that you're going to see, and this, this kind of technologies, is going to be built into Everything in life in the next five years or so. I'm starting to see other companies slowly kind of catch up to to what I'm trying to do with Auto bots like auto GPT, which is another work bot that you give a task and it kind of Fuddles its way through thinking of how to do it, and agent GPT is another one. If anyone wants to try those two out, I tried them out. They weren't that great, but they are getting better and they kind of you kind of give them an instruction task like go out and research everything about Buying horses. I want to buy a horse and it'll go and do that. It'll make you a text document and you can go read it later. So you.

Speaker 1: 10:40

So it does sort of call to mind. I interviewed the founder of a company called Serrano. Have you heard of Serrano, scott Sandland? He has an app that does, or an AI tool that does, sentiment analysis in emails. So I'm just thinking, josh, some of these apps and so on, if you like prototypes, but what about apps that people could use within their business and say Serrano, you can use that on your Zoom chat and on your Microsoft Exchange to understand the sentiment and the buying behavior of your existing and potential customers.

Speaker 2: 11:18

You can definitely do that on mass with emails, with apps. You could also, by the way, for free, just copy and paste your email and chat to PT and ask it what's the sentiment and how should I respond, and it'll give you a pretty good answer. Again, using chat GPT is a sounding board usually works much better as using it as a bulk force writer. But to mention another app, that's kind of advanced and the segue from Cassandra is it's using kind of intelligent bot, kind of thinking behind the scenes, which is where you really start to see the magic of AI, not just in writing emails and things like that. It's another tool I developed called keyword spy. It's for search engine optimization and, if you don't mind just a 10 second sales pitch, we have a free two week free trial. If anyone wants to try keywords by out, is it try keyword spycom. I like to tell people that I reverse engineer AIs for living, because that's basically what working in SEO has become reverse engineering AIs, namely Google's AIs, and so they have just these AIs. If you don't, just don't mind for five seconds, let me expatiate a bit about how it works.

Speaker 1: 12:21

No, no, please do, and maybe also just just explain what does reverse engineering mean? I mean, is that like taking apart in layman's language, you know, getting a car, taking all the parts off it and seeing what's inside?

Speaker 2: 12:33

Basically, yeah, yeah, yeah, I test these AIs to see basically how they work, how they treat information, what information they like and for what information they dislike. And so Google has specifically a set of AIs, and this is what they are, and Google has published this Rank brain neural matching, which are different AIs, which are different than chat, gpt, their own transformers or natural language processors. Neuromatching rank brain, bert, which is their transformer, equivalent or was originally they've they've iterated many times to GPT, which stands for BERT stands for Bidirectional Encoder Representations from Transformer. Gpt, of course, stands for Generative Pre-Train Transformer. The transformer was Google's creation, jeff Hinton's creation, actually, who recently quit Google and is now studying at University of Toronto. Anyway, I've reverse engineered these AIs that Google uses to rank web pages and I've built in an AI consultant in a box, really in Keywords by. So if you need any SEO help and you want something that's robust but not based on just any off the shelf AI, it's based on actual Google's AIs. I go and try Keywords by out for free for two weeks. We also have grandfathered pricing for the next 20 or 30 spots it's only 144 bucks a month and the price is going to be much higher than that. So there's going to be lots of AI systems like this that are coming out and I highly recommend don't. The only reason why you'll be left out or the only reason why you think there's nothing there for you is just because you're not getting in the game. Get in the game. Cryptocurrency, in my opinion, was 80% fluff and 20% real. Ai is the other way around. Ai is not like crypto. It is 80% real and only 20% hyper fluff of a vaporware. I would get in on the ground floor. Try chat GPT, try using it as a sounding board, try sentiment analysis, whether you feel like, and also try mid journey out. You won't believe my workflow in my life is radically different, like entirely completely different, after implementing these tools.

Speaker 1: 14:34

So, josh, you're at the beginning and at the head end of the pioneering group and, of course, in any new technology, whether it was Steam, whether it was with me, with the internet, when in the early 90s, when Tim Berners-Lease had opened that up and I remember having clients say they just wanted to brochure website was never going to be part of their marketing strategy. And then mobile phones came along and they said we don't want to do SMS, we just want to do a fax. And each time there are the people that are holding back. You're obviously at the advanced guy to that. What are the? If you like, the on ramps? Chachi BT is great as one, if you like, almost like a supermarket style. What do you recommend in terms of how people can engage with some of these apps that are accessible, because most people are not technologically savvy. Most people are still trying to stop the notifications on their iPhone. So how do you make it accessible? What can people do? Is it going to some of these app stores to just download them and use them when they're sort of fully formed and fully finished? Josh, how would you recommend people engage?

Speaker 2: 15:49

That's a great question and I completely understand the pain point there. My answer is we're not even there yet. We're not. Even AI is so early. We're not even to the point where there's a robust app that just does it all for you. That's coming for sure, and that's what I'm trying to build in KeywordSpot, but we're not even there yet. So I would recommend don't wait. Don't wait for that new app to come out, because then the gold rush is already half over. Right, I would take an hour out of your day, or I would literally hire someone or get someone in your organization to be your AIsar, and their job at four hours of their day is just to research what's going on in AI. Stay abreast of it, because either your company can become an AI company and or greatly input AI into your company, whether you're one person or you're a million people in the company or, at the very least, you can utilize these new tools. All these AI tools are going to be part of everything. They're going to be part of your email, part of your Word document, part of your internet browsing, part of your search. I would learn it sooner rather than later. Don't be the person in 10, 20 years who were like oh, I never adopted AI and I have no idea how to operate in society anymore, because that's the way it's going. Don't feel overwhelmed. It is quite easy to chat with ChatGPT. It's kind of like a person. You get to know their personality and you know what to say to them and what not to say to them and you're like, okay, you've got to kind of learn to be an AI whisperer and learn. I know exactly how to get out of mid-journey what I want, and I know how to get at a ChatGPT what I want. And the only limit is your time and your imagination. It is such a Lego-like thing where a Lego block is very simple and you're like, oh yeah, okay, I get it, it's a Lego block, but then you see the things people can build with it, with motors and stuff like that. It can get that much more complicated, but the learning curve is very low. It's very low, it's just talking in English to somebody else and telling them what to do and giving them steps of how to do it. And if you don't know how to tell them what to do, how to do it, ask them how should I tell you how to do this? And they will tell you. Chatgpt will tell you. Oh, to prompt me properly to do this, I would do this. Blah, blah, blah, blah, blah, blah, blah. You copy and paste that and do a new one and then you just say good, do it. And he says okay, and he goes and does it, or she, or they, or whatever. I'm genderizing it now.

Speaker 1: 18:10

I'm already pre-sortifying this AI. I think we have to call it, don't we? Josh? Plainly, you're massively excited and inspired and inspiration about this as well. Can you tell us, is there something that you see as a trend where people are making a mistake with AI From a communications perspective? I know you're talking on TED, about ethics and so on, and there's whole subjects around that that are outside the purview of this show. What about some mistakes you see people are making with AI from a marketing point of view, from?

Speaker 2: 18:44

a marketing point of view. Right now, ai, unless you're really clever at prompting it, doesn't have the human touch. It understands the human touch better than most humans do because it has the sum totality of human knowledge in it. So you can ask it to explain cycle psychology, conversion rate optimization. You can ask it to rate Calls to action and tell me I've literally done this right on a scale of one to ten calls to action and which one is better and why. And it does a very, very good job at it. It's how I picked some CTAs and I saw improvements in CRO in doing that kind of thing. So the sky is the limit. Just don't use it kind of in a basic way, don't don't be like write me an email for this. I mean you can if you have no time to write it, but it won't have any personality. It's gonna get, it's gonna hallucinate, they call it. It's gonna get something slightly wrong. It's gonna get some facts slightly wrong. Don't trust the facts out of anything right now, because they don't have. They don't have the fact engine built into it yet. It just dissembles. It's a storyteller, right, it's heard a lot of stories and it will. It will collapse the stories and consolidate the stories and tell it to you. So don't use it in your marketing. In a basic way, and don't think either that AI Automation is gonna, is somehow going to add up into quality. Like, don't don't think, oh, now I, instead of doing ten Instagram posts a day, I can do a million Instagram posts a day and somehow that will build something. I think it will actually have the reverse effect and, and, quite frankly, to set up the technology to do all that, it would be just as much time as learning how to do it. Well, to begin with, right, they said there's no, there's no time saving there, right? All these big tech corporations, they're all well versed in AI. They can detect it, and even if they can't detect AI generation which which they pretty much can out of the box, pretty much totally they've. But Google's put out papers how, out of the box, they can detect AI content. They don't have to make anything special for it. But it's such boring writing right now anyway, that it's not really going to help Personalize you and tell your story, and that's what. That's what you know a lot of. What marketing is these days is all about personalization and Networking, and so it's not leaving going to be a good doorway into networking either, so so I wouldn't recommend using it in those ways.

Speaker 1: 20:54

That's very interesting, and so, when it comes to using AI, we can use it as a sounding board, but not our voice, would that?

Speaker 2: 21:03

be a fair way of putting that, just said I could have, we could have, we could have collapsed 10 minutes, and just saying which is why? Which is why you're the man.

Speaker 1: 21:11

Jim, which is why I didn't even use chat gpt for that. I just made that up myself. Josh, excellent, excellent. Now, as an entrepreneur and I know You've got a breadth of great experience, but as an entrepreneur You've done Ted talks, you're doing podcast. Is there one thing that you can recommend that's not necessarily AI related, but that you could recommend to my fellow unnoticed entrepreneurs about? About getting noticed what, what have you found really works for you? Because you're a thought leader, you're a developer, but ultimately you still You're also an entrepreneur. You've got to make money doing this. So what works, josh, for you?

Speaker 2: 21:50

You know I don't want to sound like Michael Scott from the the American show, the office, the American version of the office, but it comes down to people skills. It comes down to to. You know, I'm sure you've heard the ABC that always be closing from sales. My wife and I recently have a joke amongst ourselves. We say ABN, always be networking. It's about making personal connections, it's about making friends, it's about who you know. I wish I Interestingly, I'm 48 years old and I've lived 47 years and and I didn't know that I was autistic the entire time I would just diagnosed with autism last year and Because of that I'm kind of awkward. I've a very high IQ of test, as high as 160, but my EQ, my emotion, my emotional intelligence, is like this tiny little thing where I'm very terrible in social situations. Like I've done a million podcasts, so so this is very comfortable for me, but if you put get me to a party, I'm the guy standing with a drink talking to the plant in the corner, like I'm not really sure I'd approach people or what to say. I can never predict the results. I think every human has this experience. But you know, I can never predict like I think I have something hilarious to say and I say it and people are like you know that the new way, or I have something that I think is gonna be not well well received and I say it and they're like oh okay, josh, I make sense, thanks. I'm like I can't predict what you people are gonna take from what I'm saying. So so we have this. I wish I learned networking earlier. It is the point, and so always be networking. Go to that party, go meet new people. Just go go learn how to make friends, you know. Go how to learn how to talk with people. Get a booking agent, like I did, and put you on a thousand podcasts. Go go. Do that, like, if you want to sit in your house and do it like, go meet people. Now it's, it's. It's it's 80% what you know, and it's 80% who you know and 20% what you know. Quite often, in many, many ways or what another very wise other podcaster mentioned to me one time it's, it's. It's it's not about what you know, it's not about who knows you. It's about who knows what you know. Right, you have to make sure that everybody you meet knows who you are and what you know, what you can do for them in a friendly way, of course, not in a sales away and that's how business is done and this there's AI can never, ever, ever. I can say this with complete authority AI can never, ever, ever replace that. It can augment that in finding people, but it can never, can never replace that, because you don't want it to replace your voice. It's your voice and Josh.

Speaker 1: 24:08

Marsinski over there in Victoria, british Columbia, and I. I noticed a couple times you dropped in about Toronto and the people studying, so you're obviously a proud Canadian as well. Hmm, we wouldn't want to replace you with chat GPT, because you've been outstanding and inspirational. Thank you so much. If you want to find out about you, where can they do that? If people want to email directly, I don't mind, you can email me at Josh Boshinski at gmailcom.

Speaker 2: 24:30

That's josh B's and Bob a, c, h Y is in YouTube and is a Nancy SKI at gmailcom. You can also follow me on Twitter at Josh Boshinski as well, if you like a more. One more step removed approach either is fine, josh. Thank you so much for joining me and sharing.

Speaker 1: 24:49

But essentially, in the end, is a positive, humanist message. Ai is there to support you. Thank you so much. Thanks, jim. So you've been listening to Josh Boshinski. I'm really working on that surname, as you can tell, so apologies to everybody that I might have offended with my pronunciation. I hope you've really enjoyed it. I found it fascinating and, if you have, please do share this with a fellow entrepreneur. And if you've got time to rate the show, do it yourself. Don't get chat GPT to do it for you. Do it yourself. And until we meet again, I do encourage you to try out chat GPT the journey, but also to keep on communicating, because ultimately, that is how you're going to get noticed.