How Stutor will take students out of the gig economy for good.

Jim James: 00:00:00

Hello, and welcome to this episode of The UnNoticed Entrepreneur.

Jim James: 00:00:03

Today, we are going to talk to CJ Lee who's actually a former pro

Jim James: 00:00:08

golfer, and he is the co-founder of a company called "Stutor."

Jim James: 00:00:12

And he has been inventing and developing a new social ed-tech that will bring

Jim James: 00:00:18

together students and students, so one community can learn from the other.

Jim James: 00:00:25

It sounds absolutely brilliant.

Jim James: 00:00:27

So CJ Lee, on the show today to talk to us about Stutor, welcome to the show.

Cj Lee: 00:00:32

Thanks, Jim.

Cj Lee: 00:00:32

Thanks for having me.

Jim James: 00:00:33

You're welcome.

Jim James: 00:00:34

Now you're going to solve a problem that many people have got, which is that one

Jim James: 00:00:38

community of students are learning and one community of students has already learnt,

Jim James: 00:00:43

but they don't connect to each other, and you are going to help them do that.

Jim James: 00:00:48

Explain Stutor and how it helps people become experts and monetise

Jim James: 00:00:54

their knowledge that they've learnt.

Cj Lee: 00:00:56

Yeah.

Cj Lee: 00:00:57

Yeah.

Cj Lee: 00:00:57

So Stutor, we like to say we're kind of the first of its kind.

Cj Lee: 00:01:01

We're an app-based platform and also web-based, but we are just connecting.

Cj Lee: 00:01:05

We like to call ourselves, as you nailed it—"Social Ed-Tech."

Cj Lee: 00:01:08

We're a social platform while also an education platform.

Cj Lee: 00:01:11

So the general gist as any kid on any university can come on my app and say,

Cj Lee: 00:01:16

"Hey, I've taken all these classes.

Cj Lee: 00:01:18

I'm a senior."

Cj Lee: 00:01:18

Or, "I'm a sophomore, and I've taken these generals."

Cj Lee: 00:01:21

Or "I'm taking, you know, I've taken all these major classes and I've gotten a BRB

Cj Lee: 00:01:25

plus, so I can comprehend the material.

Cj Lee: 00:01:27

I've done it.

Cj Lee: 00:01:27

I've completed the class."

Cj Lee: 00:01:29

And once we verify with the university and they submit their own transcript, now

Cj Lee: 00:01:33

they're an official tutor on my platform.

Cj Lee: 00:01:35

So now if a kid says, "Hey, I need help today with Finance 201."

Cj Lee: 00:01:40

Or "Writing 150 from 9:00 to 10:00 PM or, you know, 5:30 to 6:45 PM."

Cj Lee: 00:01:45

It pings, notifies every single kid eligible to teach that class.

Cj Lee: 00:01:48

And so we like to kind of consider ourselves an Uber for tutoring model,

Cj Lee: 00:01:51

where we are very much just, "Hey, there are thousands of students that

Cj Lee: 00:01:55

have been in your shoes that have taken your class, and they can help you."

Cj Lee: 00:01:58

So, the world of academia has yet to kind of come up with a solution for kids

Cj Lee: 00:02:02

getting stuck on, you know, exam prep.

Cj Lee: 00:02:04

If you miss lab hours, or if you miss a TA hours, why you

Cj Lee: 00:02:08

get penalized for that, right?

Cj Lee: 00:02:09

There are thousands of students out there that can help you.

Cj Lee: 00:02:11

So we're just creating a socialized network where we can facilitate that.

Jim James: 00:02:15

I think that's a fabulous idea.

Jim James: 00:02:17

And the experience that as a parent, trying to connect my daughters right

Jim James: 00:02:20

now to people that have studied before.

Jim James: 00:02:22

Now, how is Stutor different to what exists already, though, CJ?

Cj Lee: 00:02:28

Yeah, so what we quickly found out is, when I was in school, you know,

Cj Lee: 00:02:31

Stutor was born, the idea actually was planted when I was a junior in college.

Cj Lee: 00:02:35

I had sitting in my dormitory or in the library, it's 10:00 PM, you know, as a

Cj Lee: 00:02:39

former student athlete, so I missed a lot of lab hours, and sometimes even if

Cj Lee: 00:02:43

I did make lab hours there's 200 kids in an auditorium and there are two TAs, I

Cj Lee: 00:02:48

may not get all my questions answered.

Cj Lee: 00:02:50

You know what I mean?

Cj Lee: 00:02:50

If I don't show up right out on time, I may just have to sit

Cj Lee: 00:02:53

there, "Hey, I have a question."

Cj Lee: 00:02:54

And then he's like, "Hey, I have like 30 seconds."

Cj Lee: 00:02:56

I'm not going to get the sufficient help I need, right?

Jim James: 00:02:59

So CJ, look, I love the idea of matching students who have

Jim James: 00:03:03

already learned the topic and students who are going to learn the topic.

Jim James: 00:03:07

And in effect, making those that have already paid for their education

Jim James: 00:03:11

to be able to monetise what they've learnt but also pass on the knowledge.

Jim James: 00:03:16

How is Stutor different to what currently takes place?

Cj Lee: 00:03:21

Yeah, you know, that's a great question, Jim.

Cj Lee: 00:03:23

So for us, the expert to student model has existed for thousands of years, right?

Cj Lee: 00:03:28

I mean, you can date it all the way back to the Greek philosophers of

Cj Lee: 00:03:32

like, "Hey, I need a question for Socrates, can I ask you a question?"

Cj Lee: 00:03:35

Right?

Cj Lee: 00:03:35

And so for us, you know, I used a lot of the websites that already exist.

Cj Lee: 00:03:39

You know, there wasn't really an app-based platform at the

Cj Lee: 00:03:41

time, they're mostly web-based.

Cj Lee: 00:03:42

So it was, you know, our competitors are Chegg or University

Cj Lee: 00:03:45

Tutor here in the States.

Cj Lee: 00:03:47

But again, there was nothing that immediately connected

Cj Lee: 00:03:50

me to a tutor, right?

Cj Lee: 00:03:52

We quickly found out, "Hey I request a tutor and it's not even class specific.

Cj Lee: 00:03:55

It's just, I need help with math."

Cj Lee: 00:03:57

And it'll match me up with someone local or virtual, and the thing is it could

Cj Lee: 00:04:01

take upwards of three to five days, which as a student is very precious time.

Cj Lee: 00:04:06

And what I mean by precious is in that time you may have failed your

Cj Lee: 00:04:08

exam because you didn't get the help, couldn't go see your professor or TA,

Cj Lee: 00:04:12

you may have failed a couple assignments, so now you're behind the A ball.

Cj Lee: 00:04:15

But for us, what we do is we immediately match up an expert—which

Cj Lee: 00:04:18

is an actually an active student.

Cj Lee: 00:04:20

So that's the coolest thing about us, is we're empowering a student to,

Cj Lee: 00:04:24

"Hey, you don't need to be a scholar to teach this class, comprehend the

Cj Lee: 00:04:27

material you've taken this professor.

Cj Lee: 00:04:29

Somebody out there needs your help."

Cj Lee: 00:04:31

So if I say, "Hey, I need help right now.

Cj Lee: 00:04:33

It's 9:00 PM.

Cj Lee: 00:04:34

I need it ASAP."

Cj Lee: 00:04:35

It pings and notifies every single kid that's up and available to

Cj Lee: 00:04:38

teach that class immediately.

Cj Lee: 00:04:40

So that's the coolest thing about us is no more worrying about where

Cj Lee: 00:04:43

you're going to find your help.

Cj Lee: 00:04:44

No more waiting three to five days.

Cj Lee: 00:04:46

And even if you did get matched up with someone of those competitor's

Cj Lee: 00:04:50

website that I said, sometimes you just don't really understand, right?

Cj Lee: 00:04:53

I was a freshman in college and I'd get matched up with a 65 year

Cj Lee: 00:04:56

old PhD rocket scientist, and he's explained to me the theory of it all.

Cj Lee: 00:05:01

And I'm like, "I respectfully don't need this history lesson.

Cj Lee: 00:05:05

I need help with this assignment right now."

Cj Lee: 00:05:07

So what better source of help than a student that's taken it last semester—it's

Cj Lee: 00:05:11

fresh in his mind—he gets it.

Jim James: 00:05:14

So a real key differentiator is actually you're matching people

Jim James: 00:05:17

up that have taken the course in that specific university before with

Jim James: 00:05:22

even that professor or that lecturer, so that student's actually getting

Jim James: 00:05:26

the experience of that person's had even just in the following year.

Jim James: 00:05:30

Is that right?

Cj Lee: 00:05:31

Exactly.

Cj Lee: 00:05:32

Yes, that's perfect.

Jim James: 00:05:33

So just tell us then about how students that may currently be,

Jim James: 00:05:38

you know, working tables, delivering food, washing cars, on the weekends.

Jim James: 00:05:44

How are they getting into your platform?

Jim James: 00:05:47

Because acquisition of those tutors must be a key bottleneck for you.

Cj Lee: 00:05:53

Oh, it is for sure.

Cj Lee: 00:05:55

So for us, we always like to tell people like, "Hey, why is it that students, you

Cj Lee: 00:05:59

know, will work an hour or two, either if it's an Uber driver or GrubHub,

Cj Lee: 00:06:04

or they volunteer at a local paw shop because they need the one or two hours."

Cj Lee: 00:06:08

It's because a lot of the times, these jobs require a

Cj Lee: 00:06:12

minimum availability of time.

Cj Lee: 00:06:14

But as you may remember, being a full-time student, you have a life and it's crazy.

Cj Lee: 00:06:19

You have maybe a date scheduled, or you have intramural sports, or

Cj Lee: 00:06:22

you have something that came up, and so you couldn't get the help.

Cj Lee: 00:06:26

And so for us, if you have an hour or two, you can still teach—even if you're

Cj Lee: 00:06:30

on a soccer field somewhere, you can hop on our integrated video chat and

Cj Lee: 00:06:33

say, "Hey, what can I help you with?"

Cj Lee: 00:06:36

Right?

Cj Lee: 00:06:36

Or if you're at home and you're gaming—if you have two hours—why not

Cj Lee: 00:06:39

spend it making a little money, right?

Cj Lee: 00:06:41

Like, you can do it virtually.

Cj Lee: 00:06:42

So, as you know, COVID has really made the work from home model very popular.

Cj Lee: 00:06:46

And so we like to say we're kind of easing the kids into the workforce because

Cj Lee: 00:06:50

that's kind of what they're doing and they can set their own availability, set

Cj Lee: 00:06:54

their own price, and be your own boss.

Cj Lee: 00:06:56

That's what we like to say.

Jim James: 00:06:58

Yeah, so in that sense, you are empowering a whole

Jim James: 00:07:01

generation of young people to become entrepreneurs, aren't you?

Jim James: 00:07:04

To sell their knowledge rather than their time.

Cj Lee: 00:07:08

Absolutely.

Cj Lee: 00:07:09

Yes.

Jim James: 00:07:10

That's wonderful.

Jim James: 00:07:11

Now just tell us though a little bit about the verification process, because

Jim James: 00:07:15

I think that's another aspect, isn't it?

Jim James: 00:07:17

Especially in this day and age of things like security, where people will want

Jim James: 00:07:22

to know that the person that they're going to be tutored by is reputable.

Jim James: 00:07:27

How are you solving that trust issue?

Cj Lee: 00:07:29

Right.

Cj Lee: 00:07:30

Absolutely, great question.

Cj Lee: 00:07:31

So for us, let's say, you're in the point of view of a tutor, right?

Cj Lee: 00:07:34

I'm as an active student, I would like to tutor a class.

Cj Lee: 00:07:37

The process is, I'm going to download the Stutor Plus app.

Cj Lee: 00:07:39

I'm going to register, I'm going to put in all my information.

Cj Lee: 00:07:41

And what we require is an active student ID and active student email; all your

Cj Lee: 00:07:46

information that's pertinent, right?

Cj Lee: 00:07:47

Your first and last name, just making sure that you're an active student—you

Cj Lee: 00:07:51

upload your current classes that you're taking and the classes that you're

Cj Lee: 00:07:54

taking right now—and you actually have to upload your transcript manually for now.

Cj Lee: 00:07:57

And what we do is with some schools, we verify directly.

Cj Lee: 00:08:00

And with some schools, if we have question marks, we just kind of

Cj Lee: 00:08:02

reach out to the student, if we have additional verification purposes.

Cj Lee: 00:08:05

And so for us, you may understand this as a father of two daughters,

Cj Lee: 00:08:08

but my co-founder, Tyler, has two daughters as well.

Cj Lee: 00:08:11

And one of his big safety precautions is, "Look, I have two daughters,

Cj Lee: 00:08:14

one of them's going to college.

Cj Lee: 00:08:15

I just want to make sure if she's getting help, she's not going over to

Cj Lee: 00:08:18

someone's house, especially a male."

Cj Lee: 00:08:20

So for us, we have integrated video chat, and that's kind of

Cj Lee: 00:08:23

a safety feature that we have.

Cj Lee: 00:08:24

So if you don't want to meet anyone in person, why don't you

Cj Lee: 00:08:27

just do it from your home, right?

Cj Lee: 00:08:29

And then, if something—hopefully, nothing inappropriate happens—but you

Cj Lee: 00:08:32

can always report it to us, we have the video session archived and we

Cj Lee: 00:08:35

can review it, and we can flag them.

Cj Lee: 00:08:37

And that's yeah, that's kind of our process.

Cj Lee: 00:08:40

Very simple.

Jim James: 00:08:41

Okay.

Jim James: 00:08:41

That's wonderful.

Jim James: 00:08:42

because security, you know, is an adjunct to knowledge, isn't it?

Jim James: 00:08:46

And what about reviews?

Jim James: 00:08:47

Because, you know, if one uses a platform like Upwork, for example, you may get

Jim James: 00:08:54

a particular vendor/supplier, and you can see how they performed in the past.

Cj Lee: 00:09:00

That's right.

Jim James: 00:09:01

What's the plan on Stutor for reviews both ways?

Cj Lee: 00:09:05

Yeah, so for us, that's a really exciting feature that we have installed.

Cj Lee: 00:09:09

When a session is done, the student gets the opportunity to rate the

Cj Lee: 00:09:12

tutor, and the tutor gets their opportunity to rate the student.

Cj Lee: 00:09:15

Now why you may say, why is it both ways?

Cj Lee: 00:09:17

It's quite simple, I mean, why is it that Uber does the same thing, right?

Cj Lee: 00:09:20

It's all metrics, and it's a safety precaution.

Cj Lee: 00:09:22

But it's a value prop for us as well.

Cj Lee: 00:09:23

So let's say a student's tutor has completed 50 sessions and he

Cj Lee: 00:09:28

consistently gets five stars every time.

Cj Lee: 00:09:30

All his peers are like, "You know what?

Cj Lee: 00:09:31

Jim was really good.

Cj Lee: 00:09:33

He's really adaptable, he's really patient with me."

Cj Lee: 00:09:36

That's all valuable information that you can actually put on your resume

Cj Lee: 00:09:39

and that we can verify with a company.

Cj Lee: 00:09:41

A company can say, "Hey, so you have 50 completed sessions on Stutor."

Cj Lee: 00:09:46

And they can reach out to us and be like, "Is it true that James?

Cj Lee: 00:09:48

Can we see James' comments?"

Cj Lee: 00:09:49

And that's a lot of information, that is probably pretty key to an employer

Cj Lee: 00:09:53

and likewise for a student, right?

Cj Lee: 00:09:55

If you consistently see...

Cj Lee: 00:09:56

if you get booked with a student that's a one-star or two-star rating, and all

Cj Lee: 00:10:00

you're seeing is, "Oh, he just wanted answers or he was really disrespectful."

Cj Lee: 00:10:05

You probably don't want to take that session.

Cj Lee: 00:10:06

You know what I mean?

Cj Lee: 00:10:07

Or it might give you a heads up.

Cj Lee: 00:10:08

But we make it very transparent where, you know, sometimes a tutor might get a

Cj Lee: 00:10:13

one-star because a student was like, "He didn't give me all the answers," right?

Cj Lee: 00:10:16

I mean, that's because of that's just not realistic.

Cj Lee: 00:10:18

So you can go and read the comments that other students have said.

Cj Lee: 00:10:21

It's like, "Hey, Jim was really good with me and he's taken all the classes.

Cj Lee: 00:10:24

He brought his coursework from the past, and he was really helpful."

Cj Lee: 00:10:27

Or you can say, "Hey, Jim was a one-star because he didn't give me the answers."

Cj Lee: 00:10:30

Or, you know, it's like, "Well, that's not really a one-star."

Cj Lee: 00:10:33

You know what I mean?

Jim James: 00:10:34

Well, that does, yeah.

Jim James: 00:10:36

I mean, that does seem to be the challenge, isn't it?

Jim James: 00:10:37

That if someone has a tutor and then they fail the exam through

Jim James: 00:10:41

no fault of the tutor, they could end up flaming the tutor, right?

Jim James: 00:10:45

So, how do you preserve, if you like, the integrity, CJ, in the system so that you

Jim James: 00:10:51

don't get disgruntled tutees burning the reputation of a perfectly good student?

Cj Lee: 00:10:58

Okay.

Cj Lee: 00:10:58

That's a great question.

Cj Lee: 00:10:59

I love these questions.

Cj Lee: 00:11:00

So for us, we actually have an appeal process.

Cj Lee: 00:11:03

So if a tutor gets a one-star, we'll reach out.

Cj Lee: 00:11:05

You know we have AI in built into our platform.

Cj Lee: 00:11:07

So if you say, you have ten five-star ratings and you all

Cj Lee: 00:11:10

of a sudden got two or one.

Cj Lee: 00:11:11

We'll reach out and be like, "Hey, so what happened?"

Cj Lee: 00:11:14

And then we'll give the chance for, "Hey.

Cj Lee: 00:11:16

This is what the student said..."

Cj Lee: 00:11:17

and we'll say, "Hey, what really happened?"

Cj Lee: 00:11:19

And then, likewise, we'll go back to the student and say, "Hey, so

Cj Lee: 00:11:21

why did you give him a one star?"

Cj Lee: 00:11:22

Or if it was a mutual one-star, then it's probably something

Cj Lee: 00:11:25

for us to look at, right?

Cj Lee: 00:11:26

And that's something that Uber does.

Cj Lee: 00:11:28

It's something that AirBNB does.

Cj Lee: 00:11:29

It's just an integrity thing, we would hate for a student's

Cj Lee: 00:11:32

reputation to get tarnished by a false one-star rating because all

Cj Lee: 00:11:36

the kid wanted was answers, right?

Cj Lee: 00:11:37

We can manually remove that especially if the kid is really

Cj Lee: 00:11:40

worried about his rating.

Jim James: 00:11:42

Yeah, because that can be really a problem.

Jim James: 00:11:43

Now, another aspect of this is the entrepreneurial aspect, right?

Jim James: 00:11:48

Helping the tutee, these students to monetise what they've learned.

Jim James: 00:11:53

I know in America and in the UK, education is costing a lot of money.

Jim James: 00:11:56

So people are spending thousands of pounds and dollars on getting the degree.

Jim James: 00:12:01

You are helping them to monetise that, right?

Jim James: 00:12:03

A much better rate than they could if they used their time and did manual labor.

Jim James: 00:12:08

Tell us, CJ, how are you helping these tutees to become

Jim James: 00:12:13

entrepreneurs on things like pricing?

Jim James: 00:12:16

For example, just take us through that.

Cj Lee: 00:12:19

Yeah, so, for us, you know, one of the most exciting things is

Cj Lee: 00:12:21

we are a very market-driven product.

Cj Lee: 00:12:23

So what that means is the consumer, the tutors, actually, in this instance,

Cj Lee: 00:12:27

gets to set their own price, right?

Cj Lee: 00:12:29

So if I say, "Hey, I would like to teach this math class.

Cj Lee: 00:12:32

I personally think I'm valued at $10."

Cj Lee: 00:12:35

Great.

Cj Lee: 00:12:36

Put yourself at $10.

Cj Lee: 00:12:37

See how often you get booked.

Cj Lee: 00:12:38

And if you consistently are nailing it, then maybe you say,

Cj Lee: 00:12:41

"Hey, I'm pretty good at this.

Cj Lee: 00:12:42

Maybe I'll do $16 or $15," right?

Cj Lee: 00:12:46

And then you can go up to a hundred dollars.

Cj Lee: 00:12:48

Now, I'm not sure you'll get booked if you're a hundred dollar

Cj Lee: 00:12:49

tutor, unless you're really good.

Cj Lee: 00:12:51

But again, that's kind of teaching students to be entrepreneurs, like, "Hey,

Cj Lee: 00:12:55

this is how much I am worth," right?

Cj Lee: 00:12:57

"This is how much that I think I'm valued at."

Cj Lee: 00:12:59

And I think one of the coolest things is I think students will

Cj Lee: 00:13:02

start marketing themselves.

Cj Lee: 00:13:04

"Hey guys, I'm on the Stutor platform.

Cj Lee: 00:13:05

If you need help, I've taken all these classes.

Cj Lee: 00:13:07

You know, I'm available Monday through Friday from, you know, five to 9:00 PM."

Cj Lee: 00:13:11

They can post that on their social media so that their friends and other

Cj Lee: 00:13:14

people can say, "Hey, I didn't know that Jamie was teaching this class

Cj Lee: 00:13:17

or Jim was teaching this class."

Cj Lee: 00:13:19

And so I can manually download a Stutor account and I can say, "Hey,

Cj Lee: 00:13:22

I would love your help because I've heard you're really good."

Cj Lee: 00:13:24

And so, in that instance, we're teaching you how to market yourself— how to be

Cj Lee: 00:13:28

your own boss—really managing your time, as you know, it's very important, right?

Cj Lee: 00:13:32

As a college student that is very important.

Cj Lee: 00:13:33

So, you know, we're going to try to take the stigma away.

Cj Lee: 00:13:36

Hey, instead of playing five hours of games, you can still play your games, and

Cj Lee: 00:13:38

why not do two hours of games and three hours of teaching kids for money, right?

Cj Lee: 00:13:43

All at the comfort of your own apartment.

Cj Lee: 00:13:45

You don't have to go wear an outfit you can sit at your desk

Cj Lee: 00:13:48

and why don't you just teach for three hours, make some money.

Jim James: 00:13:51

Yeah,you know, I can really see how they can monetise

Jim James: 00:13:53

the previous year's experiences, or two or three years, I guess.

Jim James: 00:13:57

That's fantastic.

Jim James: 00:13:58

Quick question, then.

Jim James: 00:13:59

You are putting the money on Escrow, are you?

Jim James: 00:14:01

How are you handling payments?

Cj Lee: 00:14:04

So the coolest thing is, I think we all can agree that the

Cj Lee: 00:14:07

transaction of money, physical money, is very uncomfortable.

Cj Lee: 00:14:10

Just sitting around kind of waiting around like, you just kind of look

Cj Lee: 00:14:13

around because you don't want to see them digging through their wallet.

Cj Lee: 00:14:16

And even through Venmo, or Cash App, or Apple Pay, it's just

Cj Lee: 00:14:19

awkward to kind of sit there.

Cj Lee: 00:14:20

So for us, we have integrated payment.

Cj Lee: 00:14:23

You don't have to do it right away.

Cj Lee: 00:14:24

You can shake hands, like, "Hey, thank you so much for your help."

Cj Lee: 00:14:27

You walk away, and you can just complete the payment within a 24-hour window,

Cj Lee: 00:14:31

and you can leave a tip if you want.

Cj Lee: 00:14:32

But for us, we just take a tiny transactional fee,

Cj Lee: 00:14:36

very minuscule, seriously.

Cj Lee: 00:14:37

Like it is so small that we're not going to deter kids from

Cj Lee: 00:14:40

popping off our platform.

Cj Lee: 00:14:42

You know, I think, I understand the big corporations.

Cj Lee: 00:14:45

They are taking a good chunk, which is understandable because they're so massive.

Cj Lee: 00:14:48

I'm sure their overhead is big.

Cj Lee: 00:14:49

But for us, we're not here to make money and tons of money off students.

Cj Lee: 00:14:53

Our main mission is to get students get the help they need.

Cj Lee: 00:14:56

And we just need a tiny percent to just facilitate that.

Cj Lee: 00:14:59

And we just want you to never be stuck again.

Cj Lee: 00:15:01

So that's kind of what we do.

Jim James: 00:15:02

I love that.

Jim James: 00:15:02

Now, you've mentioned, CJ, that you are launching in the fall, which for us in

Jim James: 00:15:07

Europe autumn Tell us a little bit about the launch strategy, because you've got

Jim James: 00:15:13

acquisitions on two fronts, haven't you?

Jim James: 00:15:16

Of both the tutees and the tutors, right?

Jim James: 00:15:19

And it's a virtuous circle.

Jim James: 00:15:21

How are you going about the acquisition and the branding for a Stutor?

Cj Lee: 00:15:25

Yeah, so right now we have a sales team, which is beautiful.

Cj Lee: 00:15:28

And we actually have something that we didn't talk about is we

Cj Lee: 00:15:31

actually have built a different platform for athletic administration.

Cj Lee: 00:15:35

So being a former student athlete at the Y, I quickly saw this is just really

Cj Lee: 00:15:39

inefficient, especially for full-time student athletes who are on the road,

Cj Lee: 00:15:43

"How are we supposed to get help?

Cj Lee: 00:15:44

Why are we getting penalized doing our sport?"

Cj Lee: 00:15:46

And so we built a whole different platform where student athletes

Cj Lee: 00:15:49

get a premium membership.

Cj Lee: 00:15:50

Whether they're on the road or not, they can hop on and we actually

Cj Lee: 00:15:53

archive the video sessions for them.

Cj Lee: 00:15:54

So, you know, one of the things that we do is our sales teams

Cj Lee: 00:15:58

going out, we're pitching all these athletic administrations.

Cj Lee: 00:16:00

And the coolest thing is they give us their student athletes and their tutors.

Cj Lee: 00:16:04

So we already have an existing tutor base so that the regular

Cj Lee: 00:16:07

student body can use, right?

Cj Lee: 00:16:09

And other than that, I mean, our launch strategy is going to be, I think

Cj Lee: 00:16:13

students are going to hop on fairly easily because they need the help.

Cj Lee: 00:16:16

But it's definitely going to be interesting and fun to see the growth

Cj Lee: 00:16:20

of tutors, acquisition of tutors, and we're going to our big market

Cj Lee: 00:16:23

push is, let's take this negative stigma away from the world of academia

Cj Lee: 00:16:26

that you need to be a scholar.

Cj Lee: 00:16:28

Let's just get that out of the way.

Cj Lee: 00:16:30

You do not need to be a scholar.

Cj Lee: 00:16:31

You need to be someone that has completed the class gotten a respectable grade.

Cj Lee: 00:16:36

You have all your assignments and you just remember everything

Cj Lee: 00:16:38

about that class, and some other students going to pay you for that.

Cj Lee: 00:16:41

That's all we ask at Stutor.

Cj Lee: 00:16:43

You don't need to be, "Hey, I need to see an A.

Cj Lee: 00:16:45

I need to see...

Cj Lee: 00:16:46

I need you to take a test for you to be a registered tutor."

Cj Lee: 00:16:49

No, no, no, no, no, no.

Cj Lee: 00:16:50

We're just saying, "Hey, complete the class.

Cj Lee: 00:16:52

Come on my app.

Cj Lee: 00:16:53

Get paid for your knowledge.

Cj Lee: 00:16:54

And off you go."

Cj Lee: 00:16:55

And then with students, we're just going to say, "Hey, I know you've been stuck and

Cj Lee: 00:16:59

I know you're cramming, so hop on Stutor, and stop Hail Mary, Google searches, and

Cj Lee: 00:17:04

stop endlessly looking at the PowerPoints, hoping that something else clicks," right?

Cj Lee: 00:17:08

Because we've all been there.

Jim James: 00:17:09

Yeah, that's fantastic.

Jim James: 00:17:11

And I can see, especially you might have some surge pricing towards

Jim James: 00:17:14

exam time and people will be definitely working to get online

Jim James: 00:17:18

and get booked up ahead of the time.

Cj Lee: 00:17:19

Right.

Jim James: 00:17:20

So, CJ, a tremendous journey from, you know, golf

Jim James: 00:17:23

and playing professional golf, to now being an entrepreneur.

Jim James: 00:17:26

If people would like to find out more about you and about

Jim James: 00:17:29

Stutor, where can they go?

Cj Lee: 00:17:31

So right now we are in the process of setting up our social media accounts.

Cj Lee: 00:17:34

So that's going to be really fun.

Cj Lee: 00:17:35

We hope that our target demographic, which is college students and parents,

Cj Lee: 00:17:38

they'll love our message and they'll love our marketing and branding.

Cj Lee: 00:17:42

We've worked really hard on that.

Cj Lee: 00:17:43

But we own the .com.

Cj Lee: 00:17:44

So we're stutor.com and just hop on that website.

Cj Lee: 00:17:47

Well, that'll be up and running soon.

Cj Lee: 00:17:49

And my social media is C E E J underscore Lee (ceej_lee).

Cj Lee: 00:17:53

You can find me there.

Cj Lee: 00:17:54

Feel free to always reach out to me.

Cj Lee: 00:17:55

Tyler Crawford's on LinkedIn and we're on LinkedIn as well.

Cj Lee: 00:17:58

So if you guys, if anybody out there has any questions, I would love to

Cj Lee: 00:18:01

chat and would love to, you know, just educate anyone on the product.

Jim James: 00:18:05

CJ, thanks for joining me.

Jim James: 00:18:06

And of course, I will include all of your details in the show notes.

Jim James: 00:18:09

So thank you for joining me all the way from Utah to explain how you're

Jim James: 00:18:13

bringing social ed-tech to a whole new universe to college students.

Jim James: 00:18:18

I think it's going to be fantastic on many, many levels.

Jim James: 00:18:21

So thank you so much for introducing that to me today.

Cj Lee: 00:18:23

Absolutely.

Cj Lee: 00:18:23

Thank you, Jim.

Cj Lee: 00:18:24

Thanks for having me.

Jim James: 00:18:25

So you've been listening to CJ Lee over there in Utah

Jim James: 00:18:28

from Stutor, with me, Jim James, on The UnNoticed Entrepreneur.

Jim James: 00:18:32

Thanks, once again for taking your time to listen to this show.

Jim James: 00:18:36

Do please review it on your listening app and share it with a fellow entrepreneur.

Jim James: 00:18:41

Really all helps to share the word.

Jim James: 00:18:43

And between us we can all become more noticed.

Jim James: 00:18:46

Thanks so much for listening to this episode of The UnNoticed Entrepreneur.